Amazon makeup dupes
59 luxury makeup products, each matched to a cheaper one sold by Amazon.com or the brand's own store on its ingredients, finish or the job it does. The median dupe costs 70% less per ounce across the 58 pairs with both sizes known, and the cheapest is $2.28. The biggest gap is Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner against NYX Professional Makeup Epic Wear Liquid Liner, 93% less.
Face · 24 pairs, biggest saving first


Luxury
Yves Saint Laurent
Touche Éclat Radiant Touch
$45
The dupe
L'Oréal Paris
True Match Radiant Serum Concealer
$13.93
Both brighten the under-eye with light-reflecting pigment rather than heavy coverage, and both come out of L'Oréal, which owns YSL Beauté.
Compare the pair


Luxury
Laura Mercier
Translucent Loose Setting Powder
$43
The dupe
Coty Airspun
Loose Face Powder – Translucent Extra Coverage
$8.59
A drugstore classic that makeup artists use for baking.
Compare the pair


Luxury
Charlotte Tilbury
Beautiful Skin Medium Coverage Hydrating Foundation
$52
The dupe
Maybelline
Dream Radiant Liquid Medium Coverage Hydrating Makeup
$9.93
The same brief and the same build: a medium-coverage hydrating foundation made as a water-in-silicone emulsion, with glycerin, cetyl PEG/PPG-10/1 dimethicone, polyglyceryl-4 isostearate, disteardimonium hectorite and sodium chloride on both labels.
Compare the pair


Luxury
Giorgio Armani Beauty
Luminous Silk Foundation
$69
The dupe
Makeup Revolution
Skin Silk Serum Foundation
$10.50
Same serum-fluid texture and the same satin, skin-like finish that Luminous Silk is bought for, in a comparable medium coverage.
Compare the pair


Luxury
Hourglass
Ambient Lighting Finishing Powder
$58
The dupe
e.l.f. Cosmetics
Halo Glow Soft Focus Setting Powder
$8
Both are finishing powders meant to soften texture while leaving the skin lit rather than matte.
Compare the pair


Luxury
Charlotte Tilbury
Airbrush Flawless Finish Setting Powder
$50
The dupe
e.l.f. Cosmetics
Halo Glow Powder Filter
$14
Same job and a similar build: a pressed, blurring finishing powder of silica, dimethicone and spherical polymer beads, sold with a puff to press it in.
Compare the pair


Luxury
Estée Lauder
Double Wear Stay-in-Place Foundation
$52
The dupe
Revlon
ColorStay Longwear Makeup for Combination/Oily Skin
$12.48
Built on the same long-wear system: cyclopentasiloxane and water with trimethylsiloxysilicate, the resin that sets a foundation into a transfer-resistant film, plus tribehenin and titanium dioxide.
Compare the pair


Luxury
Hourglass
Vanish Airbrush Concealer
$39
The dupe
L'Oréal Paris
Infallible Full Wear Waterproof Concealer
$16
Both are waterproof, full-coverage liquid concealers held in a silicone emulsion with the same emulsifier, cetyl PEG/PPG-10/1 dimethicone, and hectorite to keep the pigment suspended.
Compare the pair


Luxury
Drunk Elephant
D-Bronzi Anti-Pollution Sunshine Drops
$39
The dupe
e.l.f. SKIN
Bronzing Drops
$11
Same use: a few drops into moisturizer or foundation, or worn alone for a wash of bronze.
Compare the pair


Luxury
Charlotte Tilbury
Hollywood Flawless Filter
$50
The dupe
e.l.f. Cosmetics
Halo Glow Liquid Filter
$15
Same three uses (alone, as primer, mixed with foundation) and a similar soft-focus sheen.
Compare the pair


Luxury
Estée Lauder
Double Wear Stay-in-Place Foundation
$52
The dupe
L'Oréal Paris
Infallible Up to 32H Fresh Wear Foundation
$14.97
Same job: medium-to-full buildable coverage that resists sweat, water and transfer for a full day and then some.
Compare the pair


Luxury
Laura Mercier
Translucent Loose Setting Powder
$43
The dupe
Maybelline
Fit Me Loose Setting Powder
$9
Loose, finely milled powder doing the same job: hold foundation down and keep shine off the T-zone without a gray cast on camera.
Compare the pair


Luxury
NARS
Radiant Creamy Concealer
$32
The dupe
Maybelline
Instant Age Rewind Eraser Concealer
$9.82
The same medium, radiant-finish coverage under the eye, dispensed onto a sponge tip instead of a doe-foot.
Compare the pair


Luxury
Smashbox
Photo Finish Smooth & Blur Primer
$46.75
The dupe
Maybelline
Baby Skin Instant Pore Eraser Primer
$6.05
Same silicone recipe: dimethicone and dimethicone crosspolymer with silica, which fill pores and fine lines and leave a velvety base for foundation.
Compare the pair


Luxury
Benefit Cosmetics
The POREfessional Pore Primer
$35
The dupe
e.l.f. Cosmetics
Poreless Face Primer
$9
Same silicone blur: dimethicone and the same two dimethicone crosspolymers fill in pores in both, with silica to take the shine off.
Compare the pair


Luxury
Tarte
Shape Tape Concealer
$32
The dupe
e.l.f. Cosmetics
16HR Camo Concealer
$8
Matches the full matte coverage and long wear.
Compare the pair


Luxury
Charlotte Tilbury
Airbrush Flawless Setting Spray
$39
The dupe
Milani
Make It Last Setting Spray – Natural Finish
$10.97
Same three jobs, prime before, set after and a natural rather than matte finish, with a hold claim of up to 24 hours against Charlotte Tilbury's 16.
Compare the pair


Luxury
MAC Cosmetics
Strobe Cream
$40
The dupe
L'Oréal Paris
True Match Lumi Glotion
$14.97
Same idea: a hydrating lotion with light-reflecting particles, worn alone for a glow, under foundation, or on the high points.
Compare the pair


Luxury
Too Faced
Born This Way Super Coverage Multi-Use Concealer
$36
The dupe
e.l.f. Cosmetics
Hydrating Camo Concealer
$8
Near-identical base: water, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, trimethylsiloxysilicate and the same two emulsifiers (polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate and cetyl PEG/PPG-10/1 dimethicone) give both the same creamy, full-coverage wear.
Compare the pair


Luxury
IT Cosmetics
CC+ Cream with SPF 50+
$33.15
The dupe
e.l.f. Cosmetics
Camo CC Cream SPF 30
$16
Same idea: a color-correcting, medium-to-full coverage CC cream whose sunscreen leans on zinc oxide and titanium dioxide.
Compare the pair


Luxury
Smashbox
Photo Finish Smooth & Blur Primer
$46.75
The dupe
Touch in Sol
No Poreblem Primer
$14.99
The same silicone backbone: cyclopentasiloxane, dimethicone, dimethicone crosspolymer and dimethicone/vinyl dimethicone crosspolymer, with silica, so it smooths and mattifies the same way.
Compare the pair


Luxury
Milk Makeup
Hydro Grip Primer
$38
The dupe
e.l.f. Cosmetics
Power Grip Primer
$11
Same clear gel with the same sticky grip, and it also contains hyaluronic acid.
Compare the pair


Luxury
Urban Decay
All Nighter Long-Lasting Setting Spray
$28.90
The dupe
e.l.f. Cosmetics
Stay All Night Micro-Fine Setting Mist
$11
A genuinely fine mist that sets makeup rather than spitting wet patches onto it, which is where cheap setting sprays usually fail.
Compare the pair


Luxury
Urban Decay
All Nighter Long-Lasting Setting Spray
$28.90
The dupe
NYX Professional Makeup
Matte Finish Setting Spray
$8.50
Holds makeup comparably through a normal day, with a matte rather than natural finish. Wear time is shorter in real heat, and the bottle is half the size, but the price per ml is far lower.
Compare the pair
Lips · 13 pairs, biggest saving first


Luxury
MAC Cosmetics
Retro Matte Lipstick – Ruby Woo
$24
The dupe
wet n wild
MegaLast Matte Lip Color – Stoplight Red
$2.28
Same cool-toned blue red in a flat, high-pigment matte that photographs the way Ruby Woo does.
Compare the pair


Luxury
Clinique
Black Honey Almost Lipstick
$25
The dupe
COVERGIRL
Clean Fresh Tinted Lip Balm
$5.59
Same sheer berry-plum wash that shifts with your own lip tone, and the same balm-weight comfort rather than a lipstick set.
Compare the pair


Luxury
Dior
Addict Lip Glow Oil
$42
The dupe
e.l.f. Cosmetics
Glow Reviver Lip Oil – Pink Quartz
$9
Same sheer, high-shine tinted oil worn alone or over lipstick, on a base of apricot, avocado, jojoba and pomegranate oils.
Compare the pair


Luxury
Charlotte Tilbury
Matte Revolution Lipstick – Pillow Talk
$37
The dupe
e.l.f. Cosmetics
O Face Satin Lipstick – Dirty Talk
$10
A beige pink on the same nude-pink note as Pillow Talk; swatched side by side, the two read as one shade.
Compare the pair


Luxury
Charlotte Tilbury
Lip Cheat Lip Liner – Pillow Talk
$28
The dupe
NYX Professional Makeup
Slim Lip Pencil – Peekaboo Neutral
$5.97
Swatch round-ups put it closest to Pillow Talk among drugstore liners: on the lips the two read as the same nude pink, while on the arm Peekaboo Neutral shows a little more mauve where Pillow Talk is a warmer pink.
Compare the pair


Luxury
Clinique
Black Honey Almost Lipstick
$25
The dupe
e.l.f. Cosmetics
Sheer Slick Lipstick – Black Cherry
$6
Same trick as Black Honey: a sheer, glossy berry that looks almost black in the tube and goes on as a wash of color that suits nearly every skin tone, with vitamin E in both.
Compare the pair


Luxury
Too Faced
Lip Injection Extreme Lip Plumper
$28.05
The dupe
Maybelline
Lifter Plump Plumping Lip Gloss
$10.99
Same tingle from the same source: both plump with chili (capsicum frutescens) and carry a palmitoyl oligopeptide, Maybelline's as its 5% Maxi-Lip complex.
Compare the pair


Luxury
Dior
Addict Lip Glow Oil
$42
The dupe
NYX Professional Makeup
Fat Oil Lip Drip
$10
Same high-shine, non-sticky oil finish with a big applicator.
Compare the pair


Luxury
Fenty Beauty
Gloss Bomb Universal Lip Luminizer
$22
The dupe
NYX Professional Makeup
Butter Gloss
$5.97
Buttery, non-sticky and almost as shiny, with more shades to choose from.
Compare the pair


Luxury
MAC Cosmetics
Lip Pencil – Stone
$25
The dupe
NYX Professional Makeup
Suede Matte Lip Liner – Moonwalk
$5.99
Same muted gray-taupe family (Ulta files the shade as greige) in a sharpenable wooden pencil with a soft matte finish.
Compare the pair


Luxury
Charlotte Tilbury
Collagen Lip Bath
$37
The dupe
Maybelline
Lifter Gloss
$9.96
Close to the same gloss: polybutene, diisostearyl malate, pentaerythrityl tetraisostearate, bis-diglyceryl polyacyladipate-2 and C18-36 acid triglyceride make up the base of both, for the same cushiony, non-sticky shine.
Compare the pair


Luxury
rhode
Peptide Lip Treatment
$20
The dupe
e.l.f. Cosmetics
Squeeze Me Lip Balm
$5
Same squeeze-tube format and the same glossy, cushiony finish, with shea butter in both formulas.
Compare the pair


Luxury
Summer Fridays
Lip Butter Balm
$24
The dupe
Vitamasques
Lip Butter Balm – Vanilla Creme
$6.99
Same squeeze-tube butter balm with the same vanilla scent, built on plant butters.
Compare the pair
Eyes · 9 pairs, biggest saving first


Luxury
Too Faced
Better Than Sex Easy Glide Waterproof Liquid Eyeliner
$27
The dupe
NYX Professional Makeup
Epic Wear Liquid Liner
$10.77
Both are waterproof liquid liners with a fine, flexible brush and an intense matte black that holds a sharp wing all day without smudging or flaking.
Compare the pair


Luxury
Stila
Stay All Day Waterproof Liquid Eyeliner
$24
The dupe
NYX Professional Makeup
Epic Ink Liner
$9.99
Brush tip instead of felt, so it's more flexible for thin-to-thick wings and needs a steadier hand. Just as black and just as waterproof, with twice the product for under half the price.
Compare the pair


Luxury
Lancôme
Cils Booster XL Enhancing Lash Primer
$25.50
The dupe
L'Oréal Paris
Voluminous Lash Paradise Mascara Primer
$10.97
Same kind of primer, from the company that owns Lancôme: a soft white base of beeswax and carnauba wax with panthenol and acacia gum that coats lashes before the mascara goes on.
Compare the pair


Luxury
Lancôme
Définicils Defining & Lengthening Mascara
$28.90
The dupe
L'Oréal Paris
Telescopic Original Lengthening Mascara – Blackest Black
$11.97
The same lengthening formula from the same group: paraffin, beeswax, carnauba wax and acacia senegal gum held in a stearic and palmitic acid emulsion with triethanolamine, and nine of the first ten ingredients on the two lists are shared, panthenol included further down.
Compare the pair


Luxury
Hourglass
Unlocked Instant Extensions Tubing Mascara
$34
The dupe
Milani
Highly Rated Lash Extensions Tubing Mascara – Black
$13.97
The same tubing formula with a few lines swapped: water, the acrylates/ethylhexyl acrylate copolymer that sets into tubes around each lash, glyceryl stearate, glycerin, alcohol, dimethicone, VP/eicosene copolymer, carnauba wax and stearic acid make up nine of the first ten ingredients on both lists, with castor oil and shea butter further down.
Compare the pair


Luxury
Tarte
tartelette tubing mascara
$28
The dupe
Maybelline
Lash Sensational Sky Tubes Tubing Mascara
$10.82
Same technology and the same two conditioners: acrylate film-formers wrap each lash in a tube that won't smudge and comes off in warm water, with shea butter and castor oil on both labels.
Compare the pair


Luxury
Lancôme
Hypnôse Drama Extreme Volumizing Mascara
$27.20
The dupe
L'Oréal Paris
Voluminous Original Mascara – Carbon Black
$11.99
Lancôme's published ingredient list for Hypnôse Drama and the US label of Voluminous Original start with the same eight ingredients in the same order: water, paraffin, potassium cetyl phosphate, beeswax, carnauba wax, acacia senegal gum, cetyl alcohol and glycerin, a wax base both brands take from L'Oréal.
Compare the pair


Luxury
Too Faced
Better Than Sex Mascara
$21.60
The dupe
Maybelline
Lash Sensational Sky High Mascara
$10.82
It focuses more on length than on volume.
Compare the pair


Luxury
Lancôme
Monsieur Big Volumizing Mascara
$25.50
The dupe
L'Oréal Paris
Voluminous Lash Paradise Mascara
$10.97
The same mascara as far as the labels go, both from L'Oréal: the first fourteen ingredients match in order, paraffin, potassium cetyl phosphate, carnauba wax, beeswax and the two film-forming copolymers among them, and every ingredient on Lash Paradise's US label is also on Monsieur Big's.
Compare the pair
Cheeks · 9 pairs, biggest saving first


Luxury
Benefit Cosmetics
Hoola Matte Bronzer
$36
The dupe
wet n wild
Color Icon Bronzer – Ticket to Brazil
$5
Same matte, shimmer-free finish in a similar warm tan, and both lean on boron nitride and dimethicone for a smooth lay-down.
Compare the pair


Luxury
Charlotte Tilbury
Airbrush Matte Bronzer
$59
The dupe
e.l.f. Cosmetics
Primer-Infused Bronzer
$7
Same kind of powder: talc with dimethicone, nylon-12 and silica, pressed to a soft, shimmer-free matte that blends without patches.
Compare the pair


Luxury
Charlotte Tilbury
Beauty Light Wand
$44
The dupe
e.l.f. Cosmetics
Halo Glow Highlight Beauty Wand
$10
Same cushion-tip wand and a similar pearly finish.
Compare the pair


Luxury
Charlotte Tilbury
Hollywood Contour Wand
$44
The dupe
e.l.f. Cosmetics
Halo Glow Contour Beauty Wand
$10
Same cushion-tip wand and the same kind of formula: water with isododecane and the same cetyl PEG/PPG-10/1 dimethicone emulsifier, so it dots on and blends out the same way.
Compare the pair


Luxury
Too Faced
Chocolate Soleil Matte Bronzer
$38
The dupe
NYX Professional Makeup
Matte Buttermelt Bronzer
$9.12
Same matte bronzer build: talc and mica with iron oxides and zinc stearate, pressed to a shimmer-free powder that blends out soft.
Compare the pair


Luxury
Glossier
Cloud Paint
$22
The dupe
Milani
Cheek Kiss Blush + Glow – Dolce Pink
$9
Both sheer out to a second-skin flush and build without patching over foundation.
Compare the pair


Luxury
NARS
Blush – Orgasm
$34
The dupe
Milani
Baked Blush – Luminoso
$11.02
The closest drugstore match to Orgasm's peachy-gold glow, in a baked formula that's slightly more luminous and less powdery. Less pigmented, so it's more forgiving to apply.
Compare the pair


Luxury
MERIT
Flush Balm Cream Blush
$30
The dupe
Milani
Cheek Kiss Cream Blush – Nude Kiss
$9.32
Same sheer, buildable cream blush in a compact on the same kind of emollient base, octyldodecanol and vitamin E in both, so it melts into skin rather than sitting on it.
Compare the pair


Luxury
Rare Beauty
Soft Pinch Liquid Blush
$25
The dupe
e.l.f. Cosmetics
Camo Liquid Blush
$8
Just as pigmented, so it's also a one-dot product.
Compare the pair
Brows · 3 pairs, biggest saving first


Luxury
Anastasia Beverly Hills
DIPBROW Pomade
$25
The dupe
e.l.f. Cosmetics
Lock On Liner and Brow Cream – Medium Brown
$6
The same cream in a pot and nearly the same formula: isododecane and volatile silicones that evaporate so it sets, trimethylsiloxysilicate and polyethylene for the hold, and ceresin, the refined form of the ozokerite wax in Dipbrow.
Compare the pair


Luxury
Benefit Cosmetics
Gimme Brow+ Volumizing Fiber Gel
$26
The dupe
e.l.f. Cosmetics
Wow Brow
$6
Also a fiber gel with a tiny brush.
Compare the pair


Luxury
Anastasia Beverly Hills
Brow Wiz
$26
The dupe
NYX Professional Makeup
Micro Brow Pencil
$12
Similar ultra-fine tip and spoolie design.
Compare the pair







