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Too Faced

Born This Way Super Coverage Multi-Use Concealer

Full-coverage concealer · 13.5 ml

$36

on Amazon · $78.86 / fl oz

Amazon price as of Sep 25, 2026, 7:41 PM ET, subject to change: the price on Amazon at checkout is the one that applies.

e.l.f. Cosmetics Hydrating Camo Concealer
1 dupe from $8.Compare them →−50%

Available on Amazon. We may earn a commission; the price you pay is the same.

Description

Full-coverage, hydrating concealer for dark circles, spots and contouring, with a natural finish. This is 12 Light Beige, light with neutral undertones.

Born This Way Super Coverage Multi-Use Concealer dupes

Cost per fl oz

Too Faced$78.86 / fl oz
e.l.f. Cosmetics$39.43 / fl oz

$28 less at checkout than the original.

Size
Original · Too Faced13.5 ml
Dupe · e.l.f. Cosmetics6 ml

What matches

Near-identical base: water, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, trimethylsiloxysilicate and the same two emulsifiers (polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate and cetyl PEG/PPG-10/1 dimethicone) give both the same creamy, full-coverage wear.

What the dupe does worse

Too Faced adds isoamyl laurate, triethylhexanoin and glycerin for a softer finish, while e.l.f. uses propylene glycol and ethylhexyl hydroxystearate in a tube under half the size.

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$36

$78.86 / fl oz