Too Faced Born This Way Super Coverage Multi-Use Concealer

e.l.f. Cosmetics Hydrating Camo Concealer

−50%per oz

Too Faced · $36e.l.f. Cosmetics · $8

Shared: Near-identical base: water, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, trimethylsiloxysilicate and the same two emulsifiers (polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate and cetyl PEG/PPG-10/1 dimethicone) give both the same creamy, full-coverage wear.
The trade-off: Too Faced adds isoamyl laurate, triethylhexanoin and glycerin for a softer finish, while e.l.f. uses propylene glycol and ethylhexyl hydroxystearate in a tube under half the size.
Sizes: 13.5 ml against 6 ml

Too Faced Born This Way Super Coverage Multi-Use Concealer dupe

Born This Way Super Coverage Multi-Use Concealer costs about $36 for 13.5 ml ($78.86 / fl oz). The closest match below is e.l.f. Cosmetics Hydrating Camo Concealer at $8, about 50% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.

Full-coverage, hydrating concealer for dark circles, spots and contouring, with a natural finish. This is 12 Light Beige, light with neutral undertones.

Original: $36
Cheapest dupe: $8
You save: 50%

Amazon prices as of Sep 25, 2026, 7:41 PM ET, subject to change: the price on Amazon at checkout is the one that applies.

Buy the $8 dupe See the original

The dupe, side by side

The original

Too Faced

Born This Way Super Coverage Multi-Use Concealer

$36

$78.86 / fl oz

−50%per oz

Cost per fl oz

Too Faced$78.86 / fl oz

e.l.f. Cosmetics$39.43 / fl oz

$28 less at checkout than the original.

Size: Original · Too Faced13.5 ml; Dupe · e.l.f. Cosmetics6 ml

What matches

Near-identical base: water, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, trimethylsiloxysilicate and the same two emulsifiers (polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate and cetyl PEG/PPG-10/1 dimethicone) give both the same creamy, full-coverage wear.

What the dupe does worse

Too Faced adds isoamyl laurate, triethylhexanoin and glycerin for a softer finish, while e.l.f. uses propylene glycol and ethylhexyl hydroxystearate in a tube under half the size.

Buy the original Buy the dupe

Questions

What is the best dupe for Too Faced Born This Way Super Coverage Multi-Use Concealer?

e.l.f. Cosmetics Hydrating Camo Concealer at about $8. Near-identical base: water, cyclopentasiloxane, butylene glycol dicaprylate/dicaprate, trimethylsiloxysilicate and the same two emulsifiers (polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate and cetyl PEG/PPG-10/1 dimethicone) give both the same creamy, full-coverage wear.

How much cheaper is e.l.f. Cosmetics Hydrating Camo Concealer than Born This Way Super Coverage Multi-Use Concealer?

Born This Way Super Coverage Multi-Use Concealer costs about $36 for 13.5 ml, or $78.86 / fl oz. e.l.f. Cosmetics Hydrating Camo Concealer works out at $39.43 / fl oz, roughly 50% less per ounce.

What does e.l.f. Cosmetics Hydrating Camo Concealer do worse than Born This Way Super Coverage Multi-Use Concealer?

Too Faced adds isoamyl laurate, triethylhexanoin and glycerin for a softer finish, while e.l.f. uses propylene glycol and ethylhexyl hydroxystearate in a tube under half the size.