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Tarte Shape Tape Concealer dupes

The dupe to buy for the Tarte Shape Tape Concealer ($32) is e.l.f. Cosmetics 16HR Camo Concealer at $8, 58% less per ounce.

Prices and sellers checked Nov 7, 2026 · How we choose

Tarte Shape Tape Concealer
e.l.f. Cosmetics 16HR Camo Concealer
−58%per oz

TarteShape Tape Concealer$32

Closest shade match
e.l.f. Cosmetics16HR Camo Concealer$8

Tarte Shape Tape Concealer against e.l.f. Cosmetics 16HR Camo Concealer
FactTartee.l.f. Cosmetics
Type✓ Full-coverage concealer, both
Shades on Amazon2921
Size10 ml6 ml
Per ounce$94.64 / fl oz$39.43 / fl oz
Amazon rank#4 in Concealers & Neutralizing Makeup#7 in Concealers & Neutralizing Makeup
Sold by✓ Amazon.com, both

What matches

Matches the full matte coverage and long wear.

The trade-off

The tube is smaller and the doe-foot is narrower, so it's better for spot-concealing than for large areas. Shade range is wider than Shape Tape's original launch.

e.l.f. Cosmetics shade: Light Ivory, $8

21 shades sold by Amazon or the brand

#7 in Concealers & Neutralizing Makeup on Amazon

Amazon prices as of Nov 7, 2026, 10:49 AM ET, subject to change: the price on Amazon at checkout is the one that applies. We may earn a commission; the price you pay is the same.

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Shade for shade, e.l.f. Cosmetics 16HR Camo Concealer is the closest of the 2; the biggest saving is MCoBeauty Brighten & Perfect Cream Concealer at $11.99, 63% less per ounce.

Full-coverage matte concealer with a large paddle applicator. Covers dark circles in one layer and needs setting powder underneath the eyes.

Shape Tape to Camo Concealer shade match

e.l.f.'s Camo names run about two steps lighter than Tarte's: a Tarte light shade matches an e.l.f. Medium, so go by this table rather than the names.

24 Tarte shades matched
You wear Shape TapeTry Camo Concealer
12N fair neutralLight Ivory*
12S fairFair Warm · ideal
16N fair-Light NeutralMedium Peach
20S light sandMedium Peach · good
22B light beigeMedium Neutral · good
22N light neutralMedium Neutral · good
27B light-medium beigeMedium Golden · good
27H light-medium honeyMedium Neutral · good
27S light-medium sandMedium Neutral · good
29N light-mediumMedium Neutral · good
34S medium sandMedium Warm · good
35H medium honeyMedium Warm*
35N mediumMedium Sand*
36S medium-tan sandMedium Warm*
38N medium-tan neutralTan Neutral · good
44H tanTan Latte*
47H tan-deep honeyTan Neutral · good
47S tan-deep sandDeep Olive · ideal
53H deep honeyRich Chocolate · ideal
53N deepRich Chocolate · ideal
53S deep sandDeep Cinnamon · good
57N richRich Chocolate · good
57S rich sandRich Chocolate · good
8B porcelain beigeFair Rose

Matched by measured color on Match My Makeup; * by the two brands' own depth and undertone descriptions, where the measured match isn't a shade Amazon sells. “Ideal” and “good” are Match My Makeup’s own ratings of each match. No close e.l.f. Cosmetics shade on Amazon for 20B light, 59H rich honey, 60N mahogany, 61H espresso. Check the swatch before you buy. All shade tables

One more Shape Tape dupe

  • Lowest price per oz

    MCoBeauty Brighten & Perfect Cream Concealer

    $11.99−63% per oz

    $35.46 / fl oz against $94.64 / fl oz · 10 ml

    Built the way Shape Tape is: water, cyclopentasiloxane and cyclohexasiloxane open both lists, with trimethylsiloxysilicate for wear, butylene glycol, methacrylate spheres for blur, sodium chloride, disteardimonium hectorite and the same dimethicone/vinyl dimethicone crosspolymer.

    What it does worse: Tarte adds shea butter, licorice and edelweiss extracts and lists fragrance allergens, and wears to a matte finish; MCoBeauty adds glycerin, vitamin E, hyaluronic acid and aloe and finishes more luminous, so it's the one for under the eyes rather than for full matte cover.

    Buy on AmazonAbout this dupe

Shape Tape dupes on Reddit

e.l.f.'s Camo Concealer, one of ours, is the one Reddit names most, in 16 of the last 100 comments; Maybelline's Instant Age Rewind comes up in 5.

  1. e.l.f. Camo Concealer · our pick16 of 100
  2. Maybelline Instant Age Rewind · our pick for NARS Radiant Creamy5 of 100
  3. L'Oréal Infallible concealer4 of 100
  4. NYX Bare With Me Concealer Serum4 of 100

The 100 most recent Reddit comments with “Shape Tape” and “dupe” in them, 2025–2026, read through the Pullpush archive of Reddit on 15 October 2026. A comment counts once for each name on the list. Busiest thread: Very good dupe to Tarte Shape Tape Concealer?, r/AustralianMakeup, 29 comments, 2025.

Sold as Shape Tape dupes, and left out

  • NYX Can't Stop Won't Stop Contour Concealer. It costs 15% less per milliliter, short of the 40% a dupe has to clear.Under 40% per ounce · checked 27 September 2026

What a dupe has to clear, and everything we turned down

Compared withTarte Shape Tape vs NARS Radiant Creamy Concealer

Questions

What is the best dupe for Tarte Shape Tape Concealer?

e.l.f. Cosmetics 16HR Camo Concealer, at about $8, of the 2 dupes compared on this page.

How much cheaper is e.l.f. Cosmetics 16HR Camo Concealer than Shape Tape Concealer?

Roughly 58% less per ounce: $39.43 / fl oz against $94.64 / fl oz.

Is Tarte Shape Tape worth it?

Shape Tape Concealer costs about $32 for 10 ml, about 2.4 times as much per ounce as e.l.f. Cosmetics 16HR Camo Concealer. Shape Tape Concealer also comes in 29 shades on Amazon, against 21. If what e.l.f. does worse, set out in the comparison on this page, doesn't matter to you, the original isn't worth the extra $19.

Which Shape Tape dupe does Reddit recommend?

Counted in the 100 most recent Reddit comments that mention Shape Tape with "dupe": e.l.f. Camo Concealer, 16; Maybelline Instant Age Rewind, 5; L'Oréal Infallible concealer, 4.

Is NYX Can't Stop Won't Stop Contour Concealer a dupe for Tarte Shape Tape?

Not by our rules. It costs 15% less per milliliter, short of the 40% a dupe has to clear. Checked 27 September 2026.

Ranked in this guide: Luxury beauty gifts under $50, each with a cheaper dupe

$8

58% less per oz · e.l.f. Cosmetics 16HR Camo Concealer

Buy on Amazon

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