Tarte Shape Tape Concealer dupes
The dupe to buy for the Tarte Shape Tape Concealer ($32) is e.l.f. Cosmetics 16HR Camo Concealer at $8, 58% less per ounce.


TarteShape Tape Concealer$32
Closest shade match
e.l.f. Cosmetics16HR Camo Concealer$8
| Fact | Tarte | e.l.f. Cosmetics |
|---|---|---|
| Type | ✓ Full-coverage concealer, both | |
| Shades on Amazon | 29 | 21 |
| Size | 10 ml | 6 ml |
| Per ounce | $94.64 / fl oz | $39.43 / fl oz |
| Amazon rank | #4 in Concealers & Neutralizing Makeup | #7 in Concealers & Neutralizing Makeup |
| Sold by | ✓ Amazon.com, both | |
What matches
Matches the full matte coverage and long wear.
The trade-off
The tube is smaller and the doe-foot is narrower, so it's better for spot-concealing than for large areas. Shade range is wider than Shape Tape's original launch.
Shade for shade, e.l.f. Cosmetics 16HR Camo Concealer is the closest of the 2; the biggest saving is MCoBeauty Brighten & Perfect Cream Concealer at $11.99, 63% less per ounce.
Full-coverage matte concealer with a large paddle applicator. Covers dark circles in one layer and needs setting powder underneath the eyes.
Shape Tape to Camo Concealer shade match
e.l.f.'s Camo names run about two steps lighter than Tarte's: a Tarte light shade matches an e.l.f. Medium, so go by this table rather than the names.
24 Tarte shades matched
| You wear Shape Tape | Try Camo Concealer |
|---|---|
| 12N fair neutral | |
| 12S fair | |
| 16N fair-Light Neutral | |
| 20S light sand | |
| 22B light beige | |
| 22N light neutral | |
| 27B light-medium beige | |
| 27H light-medium honey | |
| 27S light-medium sand | |
| 29N light-medium | |
| 34S medium sand | |
| 35H medium honey | |
| 35N medium | |
| 36S medium-tan sand | |
| 38N medium-tan neutral | |
| 44H tan | |
| 47H tan-deep honey | |
| 47S tan-deep sand | |
| 53H deep honey | |
| 53N deep | |
| 53S deep sand | |
| 57N rich | |
| 57S rich sand | |
| 8B porcelain beige |
One more Shape Tape dupe
Lowest price per oz
MCoBeauty Brighten & Perfect Cream Concealer
$11.99−63% per oz
Built the way Shape Tape is: water, cyclopentasiloxane and cyclohexasiloxane open both lists, with trimethylsiloxysilicate for wear, butylene glycol, methacrylate spheres for blur, sodium chloride, disteardimonium hectorite and the same dimethicone/vinyl dimethicone crosspolymer.
What it does worse: Tarte adds shea butter, licorice and edelweiss extracts and lists fragrance allergens, and wears to a matte finish; MCoBeauty adds glycerin, vitamin E, hyaluronic acid and aloe and finishes more luminous, so it's the one for under the eyes rather than for full matte cover.
Shape Tape dupes on Reddit
e.l.f.'s Camo Concealer, one of ours, is the one Reddit names most, in 16 of the last 100 comments; Maybelline's Instant Age Rewind comes up in 5.
- e.l.f. Camo Concealer · our pick16 of 100
- Maybelline Instant Age Rewind · our pick for NARS Radiant Creamy5 of 100
- L'Oréal Infallible concealer4 of 100
- NYX Bare With Me Concealer Serum4 of 100
Sold as Shape Tape dupes, and left out
- NYX Can't Stop Won't Stop Contour Concealer. It costs 15% less per milliliter, short of the 40% a dupe has to clear.
Compared withTarte Shape Tape vs NARS Radiant Creamy Concealer
Questions
What is the best dupe for Tarte Shape Tape Concealer?
e.l.f. Cosmetics 16HR Camo Concealer, at about $8, of the 2 dupes compared on this page.
How much cheaper is e.l.f. Cosmetics 16HR Camo Concealer than Shape Tape Concealer?
Roughly 58% less per ounce: $39.43 / fl oz against $94.64 / fl oz.
Is Tarte Shape Tape worth it?
Shape Tape Concealer costs about $32 for 10 ml, about 2.4 times as much per ounce as e.l.f. Cosmetics 16HR Camo Concealer. Shape Tape Concealer also comes in 29 shades on Amazon, against 21. If what e.l.f. does worse, set out in the comparison on this page, doesn't matter to you, the original isn't worth the extra $19.
Which Shape Tape dupe does Reddit recommend?
Counted in the 100 most recent Reddit comments that mention Shape Tape with "dupe": e.l.f. Camo Concealer, 16; Maybelline Instant Age Rewind, 5; L'Oréal Infallible concealer, 4.
Is NYX Can't Stop Won't Stop Contour Concealer a dupe for Tarte Shape Tape?
Not by our rules. It costs 15% less per milliliter, short of the 40% a dupe has to clear. Checked 27 September 2026.
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