Beauty sale calendar 2026: Amazon, Sephora and Ulta
The big beauty sales of the year, with their dates and where each date comes from. Amazon's link to what's marked down on this site; for Sephora and Ulta, what the sale takes off, and whether the dupe still costs less at that price.
Coming up
Ulta
Fall Haul, on now: Through Oct 3.
Up to 30% off select skin care, makeup and body care.
Amazon
Prime Big Deal Days: Oct 6–7.
Prime members only; new deals three times a day.
Sephora
Holiday Savings Event: Dates not announced yet.
In 2025 it ran Oct 31 to Nov 10 for Rouge members and Nov 4 to 10 for VIB and Insider members, at 20%, 15% and 10% off.
Amazon
Black Friday and Cyber Monday: Nov 27 and Nov 30. Amazon's Black Friday week isn't announced; in 2025 it ran Nov 20–Dec 1.
Open to everyone.
At the sale price, is the dupe still cheaper?
Take 20% off every original on this site, what a Rouge member gets at a Sephora Savings Event, and the dupe still costs less on every one of our 194 pairs: 69% less at the median, against 75% at full price. Take 50% off, an Ulta daily steal, and the dupe still wins on 187 of 194, by 50% at the median. A sale is the time to buy the original you want by name; it rarely brings it down to the price of its dupe.
The Dupe Index: every pair and its saving · What Amazon has marked down today
Earlier in 2026
Ulta
Spring 21+ Days of Beauty: Mar 6–26, with a bonus day on Mar 27.
A new set of products at 50% off every day.
Amazon
Big Spring Sale: Mar 25–31.
Open to everyone, with extra deals for Prime members.
Sephora
Spring Savings Event: Apr 10–20 for Rouge; Apr 14–20 for VIB and Insider.
20% off for Rouge, 15% for VIB, 10% for Insider; 30% off Sephora Collection.
Amazon
Prime Day: Jun 23–26.
Prime members only.
Ulta
Fall 21+ Days of Beauty: Late Aug to Sep 17.
Daily and weekly picks at 50% off.
Questions
When is the next Sephora sale?
Sephora's Holiday Savings Event; its 2026 dates weren't out on 30 September 2026. In 2025 it ran Oct 31 to Nov 10 for Rouge members and Nov 4 to 10 for VIB and Insider members, at 20%, 15% and 10% off.
When is the next Ulta sale?
On now: the Fall Haul, through Oct 3. Up to 30% off select skin care, makeup and body care.
When is Amazon's next beauty sale?
Prime Big Deal Days: Oct 6–7. Prime members only; new deals three times a day.
Is a dupe still cheaper when the original is on sale?
At 20% off, the best a Sephora Savings Event gives, the dupe still costs less on all 194 of our pairs, 69% less at the median instead of 75%. At 50% off, an Ulta daily steal, it still costs less on 187 of 194, 50% less at the median.