Amazon hair dupes
51 luxury hair products, each matched to a cheaper one sold by Amazon.com or the brand's own store on its ingredients, finish or the job it does. The median dupe costs 76% less per ounce across the 44 pairs with both sizes known, and the cheapest is $4.73. The biggest gap is OLAPLEX No.7 Bonding Oil against Garnier Fructis Sleek & Shine Anti-Frizz Serum, 96% less.
Styling Tools · 7 pairs, biggest saving first


Luxury
T3
SinglePass Curl X Extra-Long Barrel Curling Iron, 1.25"
$159.99
The dupe
Conair
Extra Long Double Ceramic Curling Iron, 1¼"
$26.06
The same shape of tool: a 1¼-inch ceramic curling iron with a barrel made extra long, 7.5 inches on the Conair, so each pass wraps a wider section, and heat you set yourself.
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Luxury
ghd
Platinum+ Styler Flat Iron
$255
The dupe
CHI
Original 1" Ceramic Hair Straightener
$44.12
The same no-dial idea: ceramic floating plates that heat to one set temperature, with no setting to get wrong, and dual voltage for travel.
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Luxury
Drybar
The Double Shot Oval Blow-Dryer Brush
$131.75
The dupe
Revlon
One-Step Volumizer Plus Hair Dryer and Styler
$41.99
The same tool in the same size: a 2.4-inch oval brush head with its own blower, pins and bristles that dries and shapes a section in one pass.
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Luxury
Dyson
Supersonic Origin Hair Dryer
$399.99
The dupe
Laifen
Swift Professional High-Speed Hair Dryer
$144.49
Built on the Supersonic's idea: a 110,000rpm brushless motor in the handle, magnetic nozzles, and a sensor that reads the air temperature and pulls the heat back, 100 times a second here against the Dyson's 40-plus.
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Luxury
Bio Ionic
Long Barrel Curling Iron, 1.25"
$130.40
The dupe
Hot Tools
Professional 24K Gold Extended Barrel Curling Iron, 1.25"
$54.21
Both are 1.25-inch curling irons with an extended barrel for long hair and the back of the head, digital heat up to 430°F on the Bio Ionic and 450°F on the Hot Tools, and an auto shut-off.
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Luxury
Dyson
Airwrap i.d. Multi-Styler
$519
The dupe
Shark
FlexStyle Air Styling & Drying System
$229.99
Also uses Coanda-style air curling.
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Luxury
Dyson
Airstrait Straightener
$499.99
The dupe
Shark
SilkiPro Air Straightener & Blow Dryer
$249
The same wet-to-dry idea: two arms blow heated air through the hair as they straighten it, and the airflow drops between passes, as the Airstrait's does.
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Treatments & Oils · 15 pairs, biggest saving first


Luxury
OLAPLEX
No.7 Bonding Oil
$32
The dupe
Garnier
Fructis Sleek & Shine Anti-Frizz Serum
$6.97
Same silicone shine oil: a volatile carrier (isohexadecane and isoparaffin in Olaplex, cyclopentasiloxane in Garnier) evaporates and leaves dimethicone or dimethiconol to smooth the cuticle, with a little plant oil.
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Luxury
Kérastase
Gloss Absolu Glaze Drops
$42
The dupe
OGX
Argan Oil of Morocco Weightless Healing Dry Oil
$7.97
Built the same way: a water-free spray whose fast-evaporating carriers leave a thin silicone film for shine and frizz control, softened with an ester.
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Luxury
Redken
All Soft Moisture Restore Leave-In
$34
The dupe
Garnier
Fructis Sleek & Shine Leave-In Conditioner Cream
$4.73
Close to the same cream, from the same group: cetearyl alcohol, amodimethicone and cetyl esters lead both labels, with behentrimonium chloride, argan oil, trideceth-6, isopropyl alcohol and cetrimonium chloride on each.
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Luxury
Redken
Acidic Bonding Concentrate Mask
$46
The dupe
L'Oréal Paris
Elvive Total Repair 5 Power Restore Treatment
$9.97
Same conditioning base from the same group: cetearyl alcohol, behentrimonium chloride, dimethicone, amodimethicone, glycerin and isopropyl alcohol.
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Luxury
K18
Leave-In Molecular Repair Hair Mask
$75
The dupe
COSRX
Peptide 132 Ultra Perfect Hair Bonding Treatment
$16
Both rebuild broken keratin bonds with a low-molecular-weight peptide — K18Peptide in one, Tripeptide-132 in the other — and both are aimed at bleach, color and heat damage.
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Luxury
Kérastase
Chronologiste Masque Intense Régénérant
$72
The dupe
L'Oréal Paris
Elvive Total Repair 5 Damage-Erasing Balm
$7.97
Close to the same mask, from the same group: cetearyl alcohol, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol and trideceth-6 lead both labels.
Compare the pair


Luxury
Kérastase
Elixir Ultime L'Huile Originale
$64
The dupe
Herbal Essences
Lightweight Hair Oil with Aloe & Camellia
$9.99
Same camellia oil (Camellia oleifera seed oil) and dimethiconol over a fast-evaporating base, used the same way: one or two pumps on damp or dry ends.
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Luxury
Moroccanoil
Moroccanoil Treatment
$50
The dupe
OGX
Renewing + Argan Oil of Morocco Penetrating Oil
$7.97
Same argan-and-silicone base, same use on damp mid-lengths before drying, and the same shine without weight on fine hair.
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Luxury
OUAI
Leave In Conditioner
$32
The dupe
Garnier
Fructis Sleek & Shine 10-in-1 Leave-In Spray
$7.94
Same do-everything leave-in spray: detangles, smooths frizz on damp or dry hair and protects from hot tools up to 450°F.
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Luxury
Redken
Acidic Bonding Concentrate Leave-In Treatment
$39
The dupe
L'Oréal Paris
Elvive Total Repair 5 Protein Recharge Leave-In
$7.26
Close to the same formula, both from L'Oréal's labs: water, dimethicone, cetearyl alcohol, amodimethicone, polyquaternium-37 and dimethiconol lead both labels, with the same trideceth and steareth emulsifiers.
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Luxury
Davines
OI Oil
$57
The dupe
BioSilk
Silk Therapy Original Leave-In Treatment
$13.74
Built the same way: a clear, water-free serum whose fast-evaporating carriers leave a film of dimethiconol on the hair for shine and frizz control.
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Luxury
OLAPLEX
No.3 Hair Perfector
$34
The dupe
L'Oréal Paris
Elvive Bond Repair Pre-Shampoo Treatment
$9.97
Same job and same routine slot: citric acid bond builder worked through damp hair before shampoo, left 10 minutes.
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Luxury
UNITE Hair
7SECONDS Detangler
$42.50
The dupe
It's a 10 Haircare
Miracle Leave-In Plus Keratin
$22.50
Both are spray-in leave-ins on the same conditioning base, cetearyl alcohol with a behentrimonium conditioner and a silicone, plus panthenol and a protein, sprayed on wet hair to detangle and prep for heat.
Compare the pair


Luxury
Pureology
Hydrate Deep Conditioning Treatment
$37.60
The dupe
L'Oréal Paris
Sulfate Free Glossing Lamination Hair Mask
$9.97
Same conditioning base from the same group: cetearyl alcohol with behentrimonium chloride, isopropyl alcohol and coconut oil, rinsed out after a few minutes.
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Luxury
Biolage
All-In-One Multi-Benefit Spray
$38
The dupe
L'Oréal Paris
EverPure Moisture 21-in-1 Leave In Conditioner
$9.97
One spray under two names, both from L'Oréal: all of Biolage's first ten ingredients are among L'Oréal's first ten, the first six in the same order, water, coconut oil, amodimethicone, PPG-5-ceteth-10 phosphate, polyquaternium-37 and phenoxyethanol, and 26 of the 31 on L'Oréal's label are on Biolage's.
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Shampoo & Conditioner · 19 pairs, biggest saving first


Luxury
Oribe
Gold Lust Repair & Restore Conditioner
$59
The dupe
Dove
Intensive Repair Conditioner
$8.84
The same conditioning system: cetearyl alcohol with two cationic conditioners, behentrimonium chloride and stearamidopropyl dimethylamine, plus a silicone for slip, as on the Oribe label.
Compare the pair


Luxury
Kérastase
Gloss Absolu Conditioner
$48
The dupe
L'Oréal Paris
Elvive Glycolic + Gloss Shine Boosting Conditioner
$8.62
The same conditioner base from the same group, cetearyl alcohol with behentrimonium and cetrimonium chloride and amodimethicone, and both lists end on lactic acid and glycolic acid, the acid each line is named after.
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Luxury
Kérastase
Genesis Bain Nutri-Fortifiant Shampoo
$48
The dupe
L'Oréal Paris
Elvive Glycolic + Gloss Shine Boosting Shampoo
$9.47
Built on the same system from the same group: sodium laureth sulfate, cocamidopropyl betaine and salt with hexylene glycol, dimethicone, amodimethicone, carbomer, salicylic acid, a guar conditioner and trideceth-10.
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Luxury
Biolage
Color Last Shampoo
$27
The dupe
L'Oréal Paris
Elvive Color Vibrancy Protecting Shampoo
$9.49
Nearly the same formula from the same group: water, sodium laureth sulfate, coco-betaine, salt, glycol distearate, dimethicone, fragrance, sodium benzoate, hexylene glycol, cocamide MIPA, salicylic acid and carbomer, in that order on both, then a guar conditioner.
Compare the pair


Luxury
Redken
All Soft Conditioner
$31
The dupe
OGX
Renewing + Argan Oil of Morocco Conditioner
$7
Same conditioner build: behentrimonium chloride with cetyl and cetearyl alcohol to detangle, and argan oil in both, in small amounts.
Compare the pair


Luxury
Redken
Extreme Length Shampoo
$58
The dupe
L'Oréal Paris
Elvive Dream Lengths Restoring Shampoo
$9.47
Same base, from the same parent company: sodium laureth sulfate with cocamidopropyl betaine and salt, a classic lathering shampoo for long hair that splits at the ends.
Compare the pair


Luxury
Biolage
Strength Recovery Conditioning Cream
$45
The dupe
L'Oréal Paris
Elvive Total Repair 5 Repairing Conditioner
$7.68
The first five ingredients match in order, water, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate and cetyl esters, with sunflower seed oil close behind on both, and 12 of Biolage's 21 are on L'Oréal's label.
Compare the pair


Luxury
Biolage
Hydra Source Shampoo
$45
The dupe
L'Oréal Paris
Elvive Total Repair 5 Repairing Shampoo
$7.68
Same lathering system from the same group: sodium laureth and lauryl sulfate with salt, glycol distearate, sodium benzoate, salicylic acid and a guar conditioner.
Compare the pair


Luxury
Pureology
Hydrate Shampoo
$39
The dupe
L'Oréal Paris
EverPure Sulfate Free Deep Nourish Shampoo
$9.12
Nearly the same cleansing system, from Pureology's own parent company: sodium cocoyl isethionate, disodium laureth sulfosuccinate, sodium lauryl sulfoacetate and sodium lauroyl sarcosinate, with decyl glucoside, polyquaternium-10 and amodimethicone.
Compare the pair


Luxury
Redken
All Soft Shampoo
$58
The dupe
OGX
Renewing + Argan Oil of Morocco Shampoo
$10.97
Both are softening shampoos with a pearly glycol distearate base, argan oil and a conditioning polymer: the shampoo half of the Redken All Soft and OGX argan pair already on the site.
Compare the pair


Luxury
Pureology
Hydrate Conditioner
$39
The dupe
L'Oréal Paris
EverPure Sulfate Free Frizz Defy Conditioner
$9.27
The same conditioner base, both from L'Oréal: water, cetearyl alcohol, amodimethicone, behentrimonium chloride and cetyl esters open both lists in that order, and nine of Pureology's first ten ingredients are among L'Oréal's first ten.
Compare the pair


Luxury
Biolage
Color Last Conditioner
$45
The dupe
L'Oréal Paris
Elvive Color Vibrancy Protecting Conditioner
$9.49
Both are cream conditioners for colored hair on the same base, cetearyl alcohol with behentrimonium chloride.
Compare the pair


Luxury
Matrix
Food For Soft Hydrating Shampoo
$48
The dupe
L'Oréal Paris
Elvive Hyaluron Plump Shampoo
$5.57
The same formula in another bottle, as far as the labels show: the first seventeen ingredients match in order, from sodium laureth and lauryl sulfate through cocamide MEA, dimethicone, carbomer and salicylic acid, and both list sodium hyaluronate and amodimethicone.
Compare the pair


Luxury
Matrix
Food For Soft Detangling Conditioner
$48
The dupe
L'Oréal Paris
Elvive Hyaluron Plump Conditioner
$5.57
The same conditioner as far as the labels go, both from L'Oréal's labs: water, cetearyl alcohol, dimethicone, glycerin, behentrimonium chloride, fragrance, amodimethicone, cetrimonium chloride, isopropyl alcohol, lactic acid and sodium hyaluronate appear in the same order on both.
Compare the pair


Luxury
Pureology
Strength Cure Conditioner
$39
The dupe
L'Oréal Paris
EverPure Sulfate Free Glossing Conditioner
$9.97
The first nine ingredients are the same, in the same order: water, cetearyl alcohol, behentrimonium chloride, amodimethicone, fragrance, isopropyl alcohol, phenoxyethanol, benzoic acid and trideceth-6, and 14 of the 17 on L'Oréal's label are on Pureology's.
Compare the pair


Luxury
OLAPLEX
No.5 Bond Maintenance Conditioner
$33.99
The dupe
L'Oréal Paris
Sulfate Free Bond Repair+ Conditioner
$9.97
Built the same way: cetearyl alcohol with behentrimonium chloride and cetyl esters, the classic detangling base, plus silicone for slip.
Compare the pair


Luxury
OLAPLEX
No.4P Blonde Enhancer Toning Shampoo
$34
The dupe
L'Oréal Paris
EverPure Brass Toning Purple Shampoo
$9.97
Same job: a sulfate-free purple shampoo whose violet dye cancels the yellow and orange in blonde, gray and lightened hair.
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Luxury
OLAPLEX
No.4 Bond Maintenance Shampoo
$32.99
The dupe
L'Oréal Paris
Sulfate Free Bond Repair+ Shampoo
$9.97
Same job in the routine: a sulfate-free shampoo that follows a bond pre-treatment and keeps bleached or heat-damaged hair from sliding back between treatments.
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Luxury
Redken
Color Extend Magnetics Shampoo
$31
The dupe
L'Oréal Paris
EverPure Sulfate Free Frizz Defy Shampoo
$9.99
One base, both from L'Oréal: the first nine ingredients match in order, the mild sulfate-free blend of coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate and sodium lauroyl sarcosinate with glycol distearate, salt and decyl glucoside, and 30 of the 35 on L'Oréal's label are on Redken's.
Compare the pair
Styling · 10 pairs, biggest saving first


Luxury
Kérastase
Fresh Affair Refreshing Dry Shampoo
$43
The dupe
Dove
Advanced Dry Shampoo Fresh Coconut
$9.94
Same spray: butane, propane and alcohol with aluminum starch octenylsuccinate to absorb oil and an ester to keep it from feeling chalky.
Compare the pair


Luxury
Living Proof
Perfect hair Day Dry Shampoo
$33
The dupe
Dove
Volume & Fullness Dry Shampoo
$9.94
Built the same way: isobutane and propane propellants, denatured alcohol and a starch to soak up oil (rice starch in Living Proof, aluminum starch octenylsuccinate in Dove), with silica in both.
Compare the pair


Luxury
Moroccanoil
Dry Shampoo Dark Tones
$30
The dupe
Dove
Advanced Dry Shampoo Brunette Brilliance
$9.99
Same trick for dark hair: an aerosol of HFC-152a and butane with alcohol, a starch to absorb oil and iron-oxide pigments so no gray cast shows at the roots.
Compare the pair


Luxury
Oribe
Dry Texturizing Spray
$52
The dupe
Kristin Ess
Working Texture Dry Finishing Spray
$11.25
The same aerosol almost word for word: the first four ingredients match (HFC-152a and dimethyl ether as propellants, denatured alcohol, VP/VA copolymer for hold), and both also carry acetyl triethyl citrate and PEG/PPG-17/18 dimethicone.
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Luxury
Oribe
Gold Lust Dry Shampoo
$52
The dupe
Dove
Advanced Dry Shampoo Detox & Purify
$7.94
Same basic spray: butane and propane with alcohol and a starch that soaks up oil at the roots and brushes out.
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Luxury
Bumble and bumble
Surf Spray
$29.75
The dupe
Sun Bum
Texturizing Sea Spray
$11.89
Same salt water in almost the same order: water, magnesium sulfate for grit, kelp extract and isoceteth-20 lead both lists.
Compare the pair


Luxury
Amika
Perk Up Talc-Free Dry Shampoo
$33.60
The dupe
MONDAY Haircare
Original Dry Shampoo
$6.97
Built the same way: butane and propane with alcohol and rice starch, which absorbs oil at the roots and dries clear.
Compare the pair


Luxury
Color Wow
Style on Steroids Texture Spray
$32
The dupe
Hairitage
Magic Spell Texturizing Spray
$9
The same aerosol build: HFC-152a and butane propellants, denatured alcohol, VP/VA copolymer for hold and zeolite to soak up oil at the root, with glycerin in both.
Compare the pair


Luxury
Drybar
Detox Clear Invisible Dry Shampoo
$25.50
The dupe
Kristin Ess
Volumizing Dry Shampoo
$11.25
Nearly the same can: isobutane propellant, the same modified rice starch (dimethylimidazolidinone rice starch), alcohol and aluminum starch octenylsuccinate, with panthenol, wheat protein, acrylates copolymer, magnesium carbonate and VP/VA copolymer on both labels.
Compare the pair


Luxury
Color Wow
Dream Coat Anti-Humidity Spray
$30
The dupe
Garnier
Fructis Diamond Sleek Hair Shine Spray
$8.68
The polymer that does Dream Coat's work is on this label too: polysilicone-29, which heat sets into a film against humidity, in a water, glycerin and dipropylene glycol spray, and L'Oréal owns both brands.
Compare the pair

