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Urban DecayEyeshadow Primer Potion – Original

1 dupe from $7.20Eyeshadow primer

#3 in Eyeshadow Bases & Primers on Amazon

$28

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Urban Decay Eyeshadow Primer Potion – Original
Urban Decay Eyeshadow Primer Potion – Original, view 2
Urban Decay Eyeshadow Primer Potion – Original, view 3
Urban Decay Eyeshadow Primer Potion – Original, view 4
Urban Decay Eyeshadow Primer Potion – Original, view 5
Urban Decay Eyeshadow Primer Potion – Original, view 6
Color: Original, $28

4 shades sold by Amazon or the brand

Size 10 ml, $82.81 / fl oz

Sold by Urban Decay. Amazon's shipping and returns apply. Who sells Urban Decay on Amazon

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Amazon price as of Oct 1, 2026, 2:01 PM ET, subject to change: the price on Amazon at checkout is the one that applies. We may earn a commission; the price you pay is the same.

Milani Eyeshadow Primer
1 dupe from $7.20, up to 71% less per ounce. Compare them

About the Product

What it is: Eyeshadow primer in a squeeze tube: a nude cream that dries invisible and keeps powder and cream shadow from creasing and fading. 0.33 fl oz.

What Else You Need to Know:

  • Best eyeshadow primer: Smooth nude eyelid base primer that prevents creasing, dryness & cracking. Enhances vibrant, long-lasting color for endless eye looks all day. Award-winning formula for flawless results
  • Apply like magic: Creamy nude primer dries clear for bold or natural looks and long-lasting results. Fits all skin tones, types, & eye shapes. Flocked wand applicator provides precise, controlled application every time
  • Pro tip: Blend with eyeshadow or waterproof eye pencil to create custom cream shadows & eyeliners. Amplifies metallic, shimmer, matte, & glitter eyeshadow intensity for standout eye makeup. You can also wear alone for a subtle neutral eye makeup look
  • Pick your finish routine: Prep with Face Bond Foundation and your choice of Primer Potion finish—Original (color pop), Sin (shimmer), Eden (matte), or Anti-Aging (smoothing)—to protect against summer heat. Define with 24/7 Eyeliner and lock it all in with All Nighter Setting Spray

From the Amazon listing.

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Alternatives

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$28

$82.81 / fl oz

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