Urban Decay Eyeshadow Primer Potion – Original dupe

−71%per oz

Urban Decay · $28Milani · $7.20 $10.99

Urban Decay Eyeshadow Primer Potion – Original against Milani Eyeshadow Primer
Fact	Urban Decay	Milani
Type	✓ Eyeshadow primer, both
Size	10 ml	9 ml
Per ounce	$82.81 / fl oz	$23.66 / fl oz
Amazon rank	#3 in Eyeshadow Bases & Primers	#4 in Eyeshadow Bases & Primers
Sold by	Urban Decay	Milani Cosmetics

The trade-off

Milani moves mica up to third and adds dipalmitoyl hydroxyproline, and it leaves out one emollient, a polyglyceride blend.

Eyeshadow Primer Potion – Original costs about $28 for 10 ml ($82.81 / fl oz). The dupe below is Milani Eyeshadow Primer at $7.20 $10.99, about 71% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.

Eyeshadow primer in a squeeze tube: a nude cream that dries invisible and keeps powder and cream shadow from creasing and fading. 0.33 fl oz.

Amazon prices as of Oct 1, 2026, 12:33 PM ET, subject to change: the price on Amazon at checkout is the one that applies.

34% off#4 in Eyeshadow Bases & Primers on Amazon

Buy the $7.20 dupe See the original

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The dupe, side by side

The original

Urban Decay

Eyeshadow Primer Potion – Original

$28

$82.81 / fl oz

The dupe

Milani

Eyeshadow Primer

$7.20 $10.99

$23.66 / fl oz

Cost per fl oz

Original$82.81 / fl oz

Dupe$23.66 / fl oz

$20.80 less at checkout than the original.

What matches

The same primer as far as the labels go: isododecane and talc lead both lists, cyclopentasiloxane, disteardimonium hectorite, trimethylsiloxysilicate, trihydroxystearin, polyethylene and triethylhexanoin follow in the same order, and 20 of Urban Decay's 21 ingredients are on Milani's label.

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Milani Eyeshadow Primer: 9 of the first 10 ingredients are the same. Both ingredient lists, side by side

Questions

What is the best dupe for Urban Decay Eyeshadow Primer Potion – Original?

Milani Eyeshadow Primer at about $7.20. The same primer as far as the labels go: isododecane and talc lead both lists, cyclopentasiloxane, disteardimonium hectorite, trimethylsiloxysilicate, trihydroxystearin, polyethylene and triethylhexanoin follow in the same order, and 20 of Urban Decay's 21 ingredients are on Milani's label.

How much cheaper is Milani Eyeshadow Primer than Eyeshadow Primer Potion – Original?

Eyeshadow Primer Potion – Original costs about $28 for 10 ml, or $82.81 / fl oz. Milani Eyeshadow Primer works out at $23.66 / fl oz, roughly 71% less per ounce.

What does Milani Eyeshadow Primer do worse than Eyeshadow Primer Potion – Original?

Milani moves mica up to third and adds dipalmitoyl hydroxyproline, and it leaves out one emollient, a polyglyceride blend.