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Milk Makeup

Hydro Grip Primer

Gripping primer · 45 ml

$38

approx. retail · $24.97 / fl oz

Price checked 23 September 2026. Amazon's price today may differ.

e.l.f. Cosmetics Power Grip Primer
1 dupe from $10, up to 51% less.Compare them

Sold and shipped by Amazon. We may earn a commission; the price you pay is the same.

Description

Tacky gel primer that makes foundation last through long days. Best on normal to dry skin, under liquid formulas.

Key ingredients
  • Hyaluronic acid
  • Blue agave extract

Hydro Grip Primer dupes

Cost per fl oz

Milk Makeup$24.97 / fl oz
e.l.f. Cosmetics$12.32 / fl oz

$28 less at checkout than the original.

Size
Original · Milk Makeup45 ml
Dupe · e.l.f. Cosmetics24 ml
Key ingredients
Original · Milk MakeupHyaluronic acid, Blue agave extract
Dupe · e.l.f. CosmeticsHyaluronic acid

What matches

Same clear gel with the same sticky grip, and it also contains hyaluronic acid.

What the dupe does worse

Half the bottle size, but a fraction of the cost per ml. The tack lasts a little longer before it sets.

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$38

$24.97 / fl oz