Brands owned by Unilever

The 24 beauty and personal care brands, by division

From unilever.com, all brands; Unilever Prestige's ten brands, less Kate Somerville (sold 2025) and REN (closed 2025), read September 2026. Linked names have a page here; the rest aren't in our catalogue.

1 dupe Unilever makes for its own originals

Both products in each pair come from Unilever: the Living Proof Perfect hair Day Dry Shampoo and the Dove Volume & Fullness Dry Shampoo, for one, 77% apart. Each row says what matches and what the cheaper one does worse.

1. 
   

   Dove Volume & Fullness Dry Shampoo

   for Living Proof Perfect hair Day Dry Shampoo

   $9.94 against $33, 77% less per ounce ($1.36 / oz versus $6 / oz).

   Built the same way: isobutane and propane propellants, denatured alcohol and a starch to soak up oil (rice starch in Living Proof, aluminum starch octenylsuccinate in Dove), with silica in both.

   What it does worse: Living Proof adds its patented OFPMA molecule and cellulose, while Dove adds isopropyl myristate and cyclopentasiloxane for a softer feel.

   Buy the dupeFull comparison

Amazon prices as of Sep 28, 2026, 1:12 AM ET, subject to change: the price on Amazon at checkout is the one that applies.

Unilever originals with a dupe from another company

• Paula's Choice 10% Niacinamide Booster → The Ordinary Niacinamide 10% + Zinc 1% (Estée Lauder Companies), 93% less
• K18 Leave-In Molecular Repair Hair Mask → COSRX Peptide 132 Ultra Perfect Hair Bonding Treatment (Amorepacific), 91% less
• Paula's Choice Skin Perfecting 8% AHA Gel Exfoliant → The Ordinary Glycolic Acid 7% Exfoliating Toner (Estée Lauder Companies), 86% less
• Tatcha The Dewy Skin Cream → e.l.f. SKIN Holy Hydration! Face Cream (e.l.f. Beauty), 82% less
• Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant → PanOxyl Clarifying Exfoliant with 2% Salicylic Acid (an independent brand), 82% less
• Tatcha The Silk Sunscreen SPF 50 → Cetaphil Sheer Mineral Face Liquid Sunscreen SPF 50 (Galderma), 82% less
• Hourglass Ambient Lighting Finishing Powder → e.l.f. Cosmetics Halo Glow Soft Focus Setting Powder (e.l.f. Beauty), 80% less
• Dermalogica Daily Microfoliant → TONYMOLY I'm Rice Enzyme Cleanser (an independent brand), 79% less
• Hourglass Vanish Airbrush Concealer → L'Oréal Paris Infallible Full Wear Waterproof Concealer (L'Oréal), 75% less
• Paula's Choice 10% Azelaic Acid Booster → The Ordinary Azelaic Acid Suspension 10% (Estée Lauder Companies), 74% less
• Tatcha The Water Cream → Neutrogena Hydro Boost Water Gel (Kenvue), 72% less
• Paula's Choice CLINICAL 1% Retinol Treatment → CeraVe Resurfacing Retinol Serum (L'Oréal), 66% less
• Dermalogica PreCleanse Oil Cleanser → DHC Deep Cleansing Oil (an independent brand), 64% less
• Hourglass Unlocked Instant Extensions Tubing Mascara → Milani Highly Rated Lash Extensions Tubing Mascara – Black (an independent brand), 59% less

Unilever products that stand in for another company's original

• Dove Intensive Repair Conditioner for Oribe Gold Lust Repair & Restore Conditioner (Kao), 96% less
• Vaseline Advanced Repair Body Lotion, Unscented for Clinique Dramatically Different Moisturizing Lotion+ (Estée Lauder Companies), 96% less
• POND'S Fresh Hydration Gel Face Moisturizer for Clinique Moisture Surge 100H Auto-Replenishing Hydrator (Estée Lauder Companies), 85% less
• Dove Advanced Dry Shampoo Fresh Coconut for Kérastase Fresh Affair Refreshing Dry Shampoo (L'Oréal), 82% less
• Dove Advanced Dry Shampoo Brunette Brilliance for Moroccanoil Dry Shampoo Dark Tones (an independent brand), 75% less
• Dove Advanced Dry Shampoo Detox & Purify for Oribe Gold Lust Dry Shampoo (Kao), 73% less