Brands owned by Estée Lauder Companies

The 25 brands

From elcompanies.com, our brands, read September 2026. Linked names have a page here; the rest aren't in our catalogue.

Estée Lauder originals with a dupe from another company

• La Mer Crème de la Mer Moisturizing Cream → NIVEA Creme Moisturizing Cream (Beiersdorf), 99% less
• Dr.Jart+ Ceramidin Skin Barrier Moisturizing Cream → CeraVe Moisturizing Cream (L'Oréal), 97% less
• Clinique Dramatically Different Moisturizing Lotion+ → Vaseline Advanced Repair Body Lotion, Unscented (Unilever), 96% less
• Kilian Paris Angels' Share Eau de Parfum → Zimaya Sharaf Blend Extrait de Parfum (an independent brand), 95% less
• Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner → NYX Professional Makeup Epic Wear Liquid Liner (L'Oréal), 93% less
• MAC Cosmetics Retro Matte Lipstick – Ruby Woo → wet n wild MegaLast Matte Lip Color – Stoplight Red (an independent brand), 91% less
• Clinique Black Honey Almost Lipstick → COVERGIRL Clean Fresh Tinted Lip Balm (Coty), 89% less
• Clinique Moisture Surge 100H Auto-Replenishing Hydrator → POND'S Fresh Hydration Gel Face Moisturizer (Unilever), 85% less
• Estée Lauder Advanced Night Repair Serum → MISSHA Time Revolution Night Repair Serum 5X (an independent brand), 79% less
• Estée Lauder Double Wear Stay-in-Place Foundation → Revlon ColorStay Longwear Makeup for Combination/Oily Skin (an independent brand), 76% less
• Clinique Take The Day Off Makeup Remover For Lids, Lashes & Lips → Neutrogena Oil-Free Eye Makeup Remover (Kenvue), 75% less
• Bumble and bumble Surf Spray → Sun Bum Texturizing Sea Spray (an independent brand), 72% less
• Clinique Black Honey Almost Lipstick → e.l.f. Cosmetics Sheer Slick Lipstick – Black Cherry (e.l.f. Beauty), 72% less
• Estée Lauder Double Wear Stay-in-Place Foundation → L'Oréal Paris Infallible Up to 32H Fresh Wear Foundation (L'Oréal), 71% less
• Too Faced Lip Injection Extreme Lip Plumper → Maybelline Lifter Plump Plumping Lip Gloss (L'Oréal), 71% less
• Smashbox Photo Finish Smooth & Blur Primer → Maybelline Baby Skin Instant Pore Eraser Primer (L'Oréal), 68% less
• Clinique Take The Day Off Cleansing Balm → Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid (L'Oréal), 67% less
• MAC Cosmetics Lip Pencil – Stone → NYX Professional Makeup Suede Matte Lip Liner – Moonwalk (L'Oréal), 65% less
• Too Faced Chocolate Soleil Matte Bronzer → NYX Professional Makeup Matte Buttermelt Bronzer (L'Oréal), 60% less
• MAC Cosmetics Strobe Cream → L'Oréal Paris True Match Lumi Glotion (L'Oréal), 53% less
• Too Faced Born This Way Super Coverage Multi-Use Concealer → e.l.f. Cosmetics Hydrating Camo Concealer (e.l.f. Beauty), 50% less
• Smashbox Photo Finish Smooth & Blur Primer → Touch in Sol No Poreblem Primer (an independent brand), 47% less
• Too Faced Better Than Sex Mascara → Maybelline Lash Sensational Sky High Mascara (L'Oréal), 44% less

Estée Lauder products that stand in for another company's original

• The Ordinary Niacinamide 10% + Zinc 1% for Paula's Choice 10% Niacinamide Booster (Unilever), 93% less
• The Ordinary Retinol 1% in Squalane for Sunday Riley Luna Retinol Sleeping Night Oil (an independent brand), 90% less
• The Ordinary Lactic Acid 10% + HA for Sunday Riley Good Genes Lactic Acid Treatment (an independent brand), 89% less
• The Ordinary Multi-Peptide + HA Serum for SkinCeuticals P-TIOX Anti-Wrinkle Peptide Serum (L'Oréal), 88% less
• The Ordinary Glycolic Acid 7% Exfoliating Toner for Paula's Choice Skin Perfecting 8% AHA Gel Exfoliant (Unilever), 86% less
• The Ordinary 100% Cold-Pressed Virgin Marula Oil for Drunk Elephant Virgin Marula Luxury Facial Oil (Shiseido), 86% less
• The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil for Josie Maran 100% Pure Argan Oil (an independent brand), 82% less
• The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil for Pai Skincare Rosehip BioRegenerate Universal Facial Oil (an independent brand), 82% less
• The Ordinary AHA 30% + BHA 2% Peeling Solution for Drunk Elephant T.L.C. Sukari Babyfacial (Shiseido), 80% less
• The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F for Sunday Riley C.E.O. 15% Vitamin C Brightening Serum (an independent brand), 77% less
• The Ordinary Retinal 0.2% Emulsion for Medik8 Crystal Retinal 10 (L'Oréal), 76% less
• The Ordinary Hyaluronic Acid 2% + B5 for Glow Recipe Plum Plump Hyaluronic Acid Serum (an independent brand), 74% less
• The Ordinary Azelaic Acid Suspension 10% for Paula's Choice 10% Azelaic Acid Booster (Unilever), 74% less
• The Ordinary 100% Plant-Derived Squalane for Indie Lee Squalane Facial Oil (an independent brand), 71% less