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Paula's Choice

10% Niacinamide Booster

Niacinamide serum · 20 ml

$53

on Amazon · $78.37 / fl oz

Amazon price as of Sep 25, 2026, 8:24 PM ET, subject to change: the price on Amazon at checkout is the one that applies.

The Ordinary Niacinamide 10% + Zinc 1%
1 dupe from $5.40.Compare them →−93%

Available on Amazon. We may earn a commission; the price you pay is the same.

Description

Concentrated 10% niacinamide serum for enlarged pores, uneven tone and oiliness, with acetyl glucosamine, a vitamin C derivative and licorice. A few drops alone or mixed into a moisturizer.

Key ingredients
  • Niacinamide
  • Acetyl glucosamine
  • Ascorbyl glucoside

10% Niacinamide Booster dupes

Cost per fl oz

Paula's Choice$78.37 / fl oz
The Ordinary$5.32 / fl oz

$47.60 less at checkout than the original.

Size
Original · Paula's Choice20 ml
Dupe · The Ordinary30 ml
Key ingredients
Original · Paula's ChoiceNiacinamide, Acetyl glucosamine, Ascorbyl glucoside
Dupe · The OrdinaryNiacinamide, Zinc PCA

What matches

Same active at the same strength: 10% niacinamide, second on both lists right after water, in a thin serum for pores, oil and uneven tone.

What the dupe does worse

Paula's Choice adds acetyl glucosamine, a vitamin C derivative and licorice for brightening, while The Ordinary adds 1% zinc PCA for oil control and can pill under silicone-heavy products.

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$53

$78.37 / fl oz