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14 shades
Instead of the $50 Charlotte Tilbury Flawless Filter
#2 on Amazon in Face Highlighters & Luminizers
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Milk MakeupHydro Grip Set + Refresh Spray$38
MCoBeautyGrip Set & Refresh Setting Spray$9.99
| Fact | Milk Makeup | MCoBeauty |
|---|---|---|
| Type | ✓ Setting spray, both | |
| Key ingredients | ✓ Blue agave extract, ✓ Niacinamide, ✓ Hyaluronic acid, Hemp seed oil | ✓ Niacinamide, ✓ Hyaluronic acid, ✓ Agave extract |
| Size | 100 ml | 100 ml |
| Per ounce | $11.24 / fl oz | $2.95 / fl oz |
| Amazon rank | #38 in Foundation Primers | #243 in Face Mists |
| Sold by | Amazon.com | Axia Beauty Group (MCoBeauty and Nude by Nature) |
The trade-off
Milk's oils are hydrogenated ethylhexyl olivate, caprylyl methicone and hemp seed, with polyester-5 and a long botanical list, where MCoBeauty uses isododecane and ethylhexyl palmitate and adds fragrance.
Hydro Grip Set + Refresh Spray costs about $38 for 100 ml ($11.24 / fl oz). The dupe below is MCoBeauty Grip Set & Refresh Setting Spray at $9.99, about 74% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.
Two-layer setting spray, shaken before each use, for a dewy hold of up to 12 hours: PVP and polyester-5 for grip, blue agave, niacinamide, hyaluronic acid and hemp seed oil. Alcohol- and fragrance-free, 3.38 fl oz.
Cost per fl oz
What matches
The same two-layer blue spray you shake to mix: water under an oil phase with isononyl isononanoate and octyldodecanol in both, PVP for hold, aloe, an agave extract, niacinamide, panthenol and sodium hyaluronate, and neither has alcohol.
MCoBeauty Grip Set & Refresh Setting Spray at about $9.99. The same two-layer blue spray you shake to mix: water under an oil phase with isononyl isononanoate and octyldodecanol in both, PVP for hold, aloe, an agave extract, niacinamide, panthenol and sodium hyaluronate, and neither has alcohol.
Hydro Grip Set + Refresh Spray costs about $38 for 100 ml, or $11.24 / fl oz. MCoBeauty Grip Set & Refresh Setting Spray works out at $2.95 / fl oz, roughly 74% less per ounce.
Hydro Grip Set + Refresh Spray costs about $38 for 100 ml, about 3.8 times as much per ounce as MCoBeauty Grip Set & Refresh Setting Spray. The trade-off with MCoBeauty: Milk's oils are hydrogenated ethylhexyl olivate, caprylyl methicone and hemp seed, with polyester-5 and a long botanical list, where MCoBeauty uses isododecane and ethylhexyl palmitate and adds fragrance. If that doesn't matter to you, the original isn't worth the extra $28.
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