

Luxury
Tarte
Shape Tape Concealer
$32
The dupe
e.l.f. Cosmetics
16HR Camo Concealer
$8
Matches the full matte coverage and long wear.
3 Tarte products have 5 dupes on Amazon, from $8, up to 67% less per ounce.
$8 for 7 g on Amazon, instead of Tarte Tartelette XL at $28 for 8 ml.
$8−67% per oz
Built the same way, a tubing mascara whose film-forming polymer wraps each lash in a…
$13.97−62% per oz
Both are tubing mascaras, and the labels run almost the same for nine ingredients: water…
$14−41% per oz
Same technology and the same two conditioners: acrylate film-formers wrap each lash in a…
$8−58% per oz
Matches the full matte coverage and long wear.
$11.99−63% per oz
Built the way Shape Tape is: water, cyclopentasiloxane and cyclohexasiloxane open both…
Cheaper brands like Tarte, by the dupes matched here: e.l.f. Cosmetics (2), Milani (1), MCoBeauty (1) and Maybelline (1).
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e.l.f. Cosmetics Lash XTNDR Tubing Mascara ($8) for the Tartelette XL Tubing Mascara ($28), about 67% less per ounce. Built the same way, a tubing mascara whose film-forming polymer wraps each lash in a tube: water and an acrylates copolymer lead both labels, with glyceryl stearate, carnauba wax, alcohol and stearic acid in both.
Tartelette XL Tubing Mascara: e.l.f. Cosmetics Lash XTNDR Tubing Mascara, $8. Tartelette XL Tubing Mascara: Milani Highly Rated Lash Extensions Tubing Mascara – Black, $13.97. Shape Tape Concealer: e.l.f. Cosmetics 16HR Camo Concealer, $8. Shape Tape Concealer: MCoBeauty Brighten & Perfect Cream Concealer, $11.99. tartelette tubing mascara: Maybelline Lash Sensational Sky Tubes Tubing Mascara, $14.
The cheaper alternatives here come from 4 brands: e.l.f. Cosmetics, for the Tartelette XL Tubing Mascara and Shape Tape Concealer; Milani, for the Tartelette XL Tubing Mascara; MCoBeauty, for the Shape Tape Concealer; Maybelline, for the tartelette tubing mascara. Each is matched to the Tarte product it stands in for on format, finish or key ingredients, and sold on Amazon by Amazon.com or its own brand.
That depends on the product. 3 of the 21 Tarte products we track have a dupe sold by Amazon.com or the dupe's own brand, at a median 58% less per ounce. Bought together, the 3 originals come to $88 and their dupes to $30. Each comparison names what the cheaper one gives up. The other 18 have no dupe here yet, so for those the original is the only one we can point to.
CC tinted serum, colored clay cc undereye corrector, glow wardrobe highlighting eye & cheek palette, maracuja tinted moisturizer, maneater mascara, shape tape blur concealer stick, ballin’ base poreless primer, face tape smoothing primer, maracuja juicy lip tattoo, shape tape blur concealer stick brush, shape tape glow wand, shape tape vegan stay spray, face tape foundation, maracuja juicy lip & cheek shift, tartelette in bloom Amazonian clay palette, creaseless creamy full-coverage concealer, shape tape creamy concealer, lights. A pair only goes up when the cheaper product matches on format, finish or key actives and is sold on Amazon US; nothing clears both bars yet.