$48
Dupe from $5.57
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2 Matrix products have a dupe on Amazon, from $5.57. The biggest saving is L'Oréal Paris Elvive Hyaluron Plump Shampoo, about 69% less per ounce than the Food For Soft Hydrating Shampoo.
Matrix is part of L'Oréal's Professional Products division, alongside Redken, Biolage and Pureology.
Is Matrix on Amazon real? Who sells each product


Luxury
Matrix
Food For Soft Hydrating Shampoo
$48
The dupe
L'Oréal Paris
Elvive Hyaluron Plump Shampoo
$5.57
The same formula in another bottle, as far as the labels show: the first seventeen ingredients match in order, from sodium laureth and lauryl sulfate through cocamide MEA, dimethicone, carbomer and salicylic acid, and both list sodium hyaluronate and amodimethicone.
Compare the pair


Luxury
Matrix
Food For Soft Detangling Conditioner
$48
The dupe
L'Oréal Paris
Elvive Hyaluron Plump Conditioner
$5.57
The same conditioner as far as the labels go, both from L'Oréal's labs: water, cetearyl alcohol, dimethicone, glycerin, behentrimonium chloride, fragrance, amodimethicone, cetrimonium chloride, isopropyl alcohol, lactic acid and sodium hyaluronate appear in the same order on both.
Compare the pair
4 products
$48
Dupe from $5.57
$48
Dupe from $5.57
$34
$46
L'Oréal Paris Elvive Hyaluron Plump Shampoo ($5.57) for the Food For Soft Hydrating Shampoo ($48), about 69% less per ounce. The same formula in another bottle, as far as the labels show: the first seventeen ingredients match in order, from sodium laureth and lauryl sulfate through cocamide MEA, dimethicone, carbomer and salicylic acid, and both list sodium hyaluronate and amodimethicone.
Food For Soft Hydrating Shampoo: L'Oréal Paris Elvive Hyaluron Plump Shampoo, $5.57. Food For Soft Detangling Conditioner: L'Oréal Paris Elvive Hyaluron Plump Conditioner, $5.57.
Food For Soft Hair Serum Oil, Food For Soft Hydrating Mask. A pair only goes up when the cheaper product matches on format, finish or key actives and is sold on Amazon US; nothing clears both bars for these yet.