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Tower 28 Swipe All-Over Hydrating Serum Concealer dupe

Tower 28 Swipe All-Over Hydrating Serum Concealer
NYX Professional Makeup Bare With Me Concealer Serum
−71%per oz
Tower 28 · $24NYX Professional Makeup · $10.11 $12
Tower 28 Swipe All-Over Hydrating Serum Concealer against NYX Professional Makeup Bare With Me Concealer Serum
FactTower 28NYX Professional Makeup
Type✓ Concealer, both
Size6.5 ml9.6 ml
Per ounce$109.19 / fl oz$31.14 / fl oz
Amazon rankNot ranked#10 in Concealers & Neutralizing Makeup
Sold byTower28 BeautyAmazon.com

The trade-off

Tower 28 adds sodium hyaluronate, caffeine and ferments; NYX adds hydrogenated polydecene, a silicone resin for wear, and tremella.

Swipe All-Over Hydrating Serum Concealer costs about $24 for 6.5 ml ($109.19 / fl oz). The dupe below is NYX Professional Makeup Bare With Me Concealer Serum at $10.11 $12, about 71% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.

Water-in-oil serum concealer with hyaluronic acid, centella, green tea and caffeine, for under the eyes and over blemishes; medium, buildable coverage with a natural finish. 0.22 fl oz.

Amazon price as of Oct 1, 2026, 12:33 PM ET, subject to change: the price on Amazon at checkout is the one that applies. Retail price checked 25 September 2026.

NYX Professional Makeup shade: 03 Vanilla, $10.11

12 shades sold by Amazon or the brand

16% off#10 in Concealers & Neutralizing Makeup on Amazon

Buy the $10.11 dupeSee the original

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The dupe, side by side

Tower 28 Swipe All-Over Hydrating Serum Concealer

The original

Tower 28

Swipe All-Over Hydrating Serum Concealer

$24

$109.19 / fl oz

NYX Professional Makeup Bare With Me Concealer Serum

The dupe

NYX Professional Makeup

Bare With Me Concealer Serum

$10.11 $12

$31.14 / fl oz

Cost per fl oz

Original$109.19 / fl oz
Dupe$31.14 / fl oz

$13.89 less at checkout than the original.

What matches

The same water-in-oil serum concealer, and the lists open the same way: water, then hydrogenated polyisobutene, with polyglyceryl-3 diisostearate holding the emulsion, glycerin, isononyl isononanoate, disteardimonium hectorite and magnesium sulfate, and green tea and centella extracts in both.

About the originalBuy the dupe

Questions

What is the best dupe for Tower 28 Swipe All-Over Hydrating Serum Concealer?

NYX Professional Makeup Bare With Me Concealer Serum at about $10.11. The same water-in-oil serum concealer, and the lists open the same way: water, then hydrogenated polyisobutene, with polyglyceryl-3 diisostearate holding the emulsion, glycerin, isononyl isononanoate, disteardimonium hectorite and magnesium sulfate, and green tea and centella extracts in both.

How much cheaper is NYX Professional Makeup Bare With Me Concealer Serum than Swipe All-Over Hydrating Serum Concealer?

Swipe All-Over Hydrating Serum Concealer costs about $24 for 6.5 ml, or $109.19 / fl oz. NYX Professional Makeup Bare With Me Concealer Serum works out at $31.14 / fl oz, roughly 71% less per ounce.

What does NYX Professional Makeup Bare With Me Concealer Serum do worse than Swipe All-Over Hydrating Serum Concealer?

Tower 28 adds sodium hyaluronate, caffeine and ferments; NYX adds hydrogenated polydecene, a silicone resin for wear, and tremella.

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$10.11 $12

NYX Professional Makeup · 71% less

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