$15
10 shades
Instead of the $50 Charlotte Tilbury Flawless Filter
#2 on Amazon in Face Highlighters & Luminizers
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| Fact | Thrive Causemetics | Milani |
|---|---|---|
| Type | ✓ Tubing mascara, both | |
| Key ingredients | ✓ Carnauba wax, ✓ Shea butter, ✓ Castor oil | ✓ Carnauba wax, ✓ Castor oil, ✓ Shea butter |
| Size | 11.2 ml | 10.4 ml |
| Per ounce | $68.65 / fl oz | $39.73 / fl oz |
| Amazon rank | #5 in Mascara | Not ranked |
| Sold by | Thrive Causemetics | Cary's Store, LLC |
The trade-off
Milani adds jojoba esters, sunflower and acacia waxes, grape seed oil and niacinamide, and comes in black only on this listing.
Liquid Lash Extensions Mascara costs about $26 for 11.2 ml ($68.65 / fl oz). The dupe below is Milani Highly Rated Lash Extensions Tubing Mascara – Black at $13.97, about 42% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.
Tubing mascara: an acrylate film wraps each lash in a tube that doesn't smudge or flake and comes off with warm water. Shea butter and castor oil condition. 0.38 fl oz.
Cost per fl oz
What matches
Nearly the same tubing formula: the first nine ingredients of both are the same nine, water, the acrylates/ethylhexyl acrylate copolymer that sets into tubes around each lash, glyceryl stearate SE, glycerin, denatured alcohol, dimethicone, VP/eicosene copolymer, carnauba wax and stearic acid, with shea butter and castor oil further down both lists.
Milani Highly Rated Lash Extensions Tubing Mascara – Black: 9 of the first 10 ingredients are the same. Both ingredient lists, side by side
Milani Highly Rated Lash Extensions Tubing Mascara – Black at about $13.97. Nearly the same tubing formula: the first nine ingredients of both are the same nine, water, the acrylates/ethylhexyl acrylate copolymer that sets into tubes around each lash, glyceryl stearate SE, glycerin, denatured alcohol, dimethicone, VP/eicosene copolymer, carnauba wax and stearic acid, with shea butter and castor oil further down both lists.
Liquid Lash Extensions Mascara costs about $26 for 11.2 ml, or $68.65 / fl oz. Milani Highly Rated Lash Extensions Tubing Mascara – Black works out at $39.73 / fl oz, roughly 42% less per ounce.
Milani adds jojoba esters, sunflower and acacia waxes, grape seed oil and niacinamide, and comes in black only on this listing.
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