Glossier Boy Brow dupe

−76%per oz

Glossier · $22e.l.f. Cosmetics · $6

Glossier Boy Brow against e.l.f. Cosmetics Wow Brow
Fact	Glossier	e.l.f. Cosmetics
Type	✓ Tinted brow gel, both
Size	3.12 g	3.5 g
Per ounce	$199.90 / oz	$48.60 / oz
Amazon rank	Not ranked	#7 in Eyebrow Color
Sold by	FRONT ROW	Amazon.com

The trade-off

Boy Brow's wax is beeswax and carnauba with no fibers, the softer and more flexible of the two, while e.l.f. uses candelilla wax, kaolin and nylon fibers, so it builds more and sets firmer.

Boy Brow costs about $22 for 3.12 g ($199.90 / oz). The dupe below is e.l.f. Cosmetics Wow Brow at $6, about 76% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.

Tinted brow pomade in a mascara tube: a creamy beeswax and carnauba wax gel that thickens and grooms brows with a soft, flexible hold. 0.11 oz.

Amazon price as of Oct 1, 2026, 12:33 PM ET, subject to change: the price on Amazon at checkout is the one that applies. Retail price checked 25 September 2026.

e.l.f. Cosmetics shade: Neutral Brown, $6

3 shades sold by Amazon or the brand

#7 in Eyebrow Color on Amazon

Buy the $6 dupe See the original

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The dupe, side by side

The original

Glossier

Boy Brow

$22

$199.90 / oz

The dupe

e.l.f. Cosmetics

Wow Brow

$48.60 / oz

Cost per oz

Original$199.90 / oz

Dupe$48.60 / oz

$16 less at checkout than the original.

What matches

Same job in the same tube: a tinted wax gel on a tiny brush that thickens brows and holds them in place.

About the original Buy the dupe

Questions

What is the best dupe for Glossier Boy Brow?

e.l.f. Cosmetics Wow Brow at about $6. Same job in the same tube: a tinted wax gel on a tiny brush that thickens brows and holds them in place.

How much cheaper is e.l.f. Cosmetics Wow Brow than Boy Brow?

Boy Brow costs about $22 for 3.12 g, or $199.90 / oz. e.l.f. Cosmetics Wow Brow works out at $48.60 / oz, roughly 76% less per ounce.

What does e.l.f. Cosmetics Wow Brow do worse than Boy Brow?

Boy Brow's wax is beeswax and carnauba with no fibers, the softer and more flexible of the two, while e.l.f. uses candelilla wax, kaolin and nylon fibers, so it builds more and sets firmer.