$15
14 shades
Instead of the $50 Charlotte Tilbury Flawless Filter
#2 on Amazon in Face Highlighters & Luminizers
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Estée LauderDouble Wear Long-Lasting Zero-Smudge Lengthening Mascara$35
e.l.f. CosmeticsLash XTNDR Tubing Mascara$8
| Fact | Estée Lauder | e.l.f. Cosmetics |
|---|---|---|
| Type | Mascara | Tubing mascara |
| Size | 6.5 ml | 7 g |
| Per ounce | $159.24 / fl oz | $32.40 / oz |
| Amazon rank | #208 in Mascara | #20 in Mascara |
| Sold by | ✓ Amazon.com, both | |
The trade-off
Estée Lauder thickens with silica, kaolin and bentonite and adds polyvinyl acetate; e.l.f. firms its film with jojoba and PVP and sells it as a tubing mascara, which Estée Lauder doesn't claim for Double Wear.
Double Wear Long-Lasting Zero-Smudge Lengthening Mascara costs about $35 for 6.5 ml ($159.24 / fl oz). The dupe below is e.l.f. Cosmetics Lash XTNDR Tubing Mascara at $8, about 79% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.
Lengthening mascara on a water-based film of acrylates copolymer with beeswax, carnauba and clays, sold to last 15 hours without smudging, flaking or wearing off in heat and humidity, per Estée Lauder. 0.22 fl oz.
#20 in Mascara on Amazon
Cost per ounce
What matches
The same water-based film: an acrylates copolymer right after water, with beeswax (synthetic in e.l.f.), carnauba, stearic acid, glyceryl stearate, alcohol and an ammonium acrylates copolymer in both.
e.l.f. Cosmetics Lash XTNDR Tubing Mascara at about $8. The same water-based film: an acrylates copolymer right after water, with beeswax (synthetic in e.l.f.), carnauba, stearic acid, glyceryl stearate, alcohol and an ammonium acrylates copolymer in both.
Double Wear Long-Lasting Zero-Smudge Lengthening Mascara costs about $35 for 6.5 ml, or $159.24 / fl oz. e.l.f. Cosmetics Lash XTNDR Tubing Mascara works out at $32.40 / oz, roughly 79% less per ounce.
Double Wear Long-Lasting Zero-Smudge Lengthening Mascara costs about $35 for 6.5 ml, about 4.7 times as much per ounce as e.l.f. Cosmetics Lash XTNDR Tubing Mascara. The trade-off with e.l.f.: Estée Lauder thickens with silica, kaolin and bentonite and adds polyvinyl acetate; e.l.f. firms its film with jojoba and PVP and sells it as a tubing mascara, which Estée Lauder doesn't claim for Double Wear. If that doesn't matter to you, the original isn't worth the extra $28.
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