Is Tower 28 on Amazon real?

Who sells each Tower 28 product on Amazon

• SOS Daily Rescue Facial Spray

  Sold by Tower28 Beauty, the brand's store

  $28Buy on Amazon

• Swipe All-Over Hydrating Serum Concealer

  Sold by Tower28 Beauty, the brand's store

  Not linked

Amazon price as of Oct 12, 2026, 12:43 PM ET, subject to change: the price on Amazon at checkout is the one that applies. The seller shown is the one in the buy box, the offer Add to Cart buys.

How to check who sells Tower 28 on Amazon

1. Browsing from outside the US, set a US delivery address first; any ZIP will do, 10001 works. Without one Amazon fills the buy box with import and reseller offers. That is how Charlotte Tilbury, Dyson and Clinique once looked unstocked to us, when Amazon.com sold all three.
2. Read the two lines beside Add to Cart, “Ships from” and “Sold by”. For Tower 28 you want Tower 28's own store (“Tower28 Beauty”).
3. If another name is there, open “Other sellers on Amazon”. Amazon.com or the brand sometimes sells the same listing one row down, at the same price or close to it.

Cheaper matches for Tower 28, sold by Amazon.com or their brand

1. 
   

   NYX Professional Makeup Bare With Me Concealer Serum

   for Tower 28 Swipe All-Over Hydrating Serum Concealer

   $9.98 $12vs $24−72% per oz

   $30.74 / fl oz against $109.19 / fl oz.

   #9 in Concealers & Neutralizing Makeup on Amazon

   The same water-in-oil serum concealer, and the lists open the same way: water, then hydrogenated polyisobutene, with polyglyceryl-3 diisostearate holding the emulsion, glycerin, isononyl isononanoate, disteardimonium hectorite and magnesium sulfate, and green tea and centella extracts in both.

   What it does worse: Tower 28 adds sodium hyaluronate, caffeine and ferments; NYX adds hydrogenated polydecene, a silicone resin for wear, and tremella.

   Buy the dupeFull comparison

2. 
   

   BRIOTECH Topical Skin Spray

   for Tower 28 SOS Daily Rescue Facial Spray

   $17.99vs $28−69% per oz

   $2.12 / fl oz against $6.90 / fl oz. Both list Hypochlorous acid.

   #9 in Face Mists on Amazon

   Same active doing the same job: hypochlorous acid, misted on to calm redness and refresh sensitive skin.

   What it does worse: Briotech is two ingredients, deionized water and salt, electrolyzed, and sold for face and body, while Tower 28 is pH-balanced and formulated for sensitive facial skin.

   Buy the dupeFull comparison

3. 
   

   e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist

   for Tower 28 SOS Daily Rescue Facial Spray

   $12vs $28−49% per oz

   $3.55 / fl oz against $6.90 / fl oz. Both list Hypochlorous acid.

   #63 in Face Mists on Amazon

   The same three-ingredient label in the same order, water, sodium chloride and hypochlorous acid, made as a face mist to calm visible redness on sensitive and blemish-prone skin.

   What it does worse: Neither brand publishes its concentration, and Tower 28 says it tuned the pH for facial skin, which e.l.f. doesn't claim.

   Buy the dupeFull comparison

All Tower 28 dupes

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