Is e.l.f. Cosmetics on Amazon real?
Yes: Amazon.com sells it itself. Amazon.com is the seller on all 19 e.l.f. Cosmetics products we track, not a marketplace seller, so the order comes out of Amazon's own stock.
Who sells each e.l.f. Cosmetics product on Amazon
- Camo CC Cream SPF 30
Sold by Investigative Shopper, a third party; Amazon.com also sells it
- Halo Glow Liquid Filter
Sold by Amazon.com
- Halo Glow Powder Filter
Sold by Amazon.com
- Power Grip Primer
Sold by Amazon.com
- Stay All Night Micro-Fine Setting Mist
Sold by Amazon.com
- Halo Glow Highlight Beauty Wand
Sold by Bow Buy inc, a third party; Amazon.com also sells it
- O Face Satin Lipstick – Dirty Talk
Sold by Bow Buy inc, a third party; Amazon.com also sells it
- Halo Glow Contour Beauty Wand
Sold by Up$urge^, a third party; Amazon.com also sells it
- Poreless Face Primer
Sold by Amazon.com
- Glow Reviver Lip Oil – Pink Quartz
Sold by Amazon.com
- Camo Liquid Blush
Sold by Amazon.com
- 16HR Camo Concealer
Sold by Amazon.com
- Halo Glow Soft Focus Setting Powder
Sold by Amazon.com
- Hydrating Camo Concealer
Sold by Amazon.com
- Primer-Infused Bronzer
Sold by Amazon.com
- Wow Brow
Sold by Amazon.com
- Lock On Liner and Brow Cream – Medium Brown
Sold by Amazon.com
- Sheer Slick Lipstick – Black Cherry
Sold by Amazon.com
- Squeeze Me Lip Balm
Sold by Amazon.com
How to check who sells e.l.f. Cosmetics on Amazon
- Browsing from outside the US, set a US delivery address first; any ZIP will do, 10001 works. Without one Amazon fills the buy box with import and reseller offers. That is how Charlotte Tilbury, Dyson and Clinique once looked unstocked to us, when Amazon.com sold all three.
- Read the two lines beside Add to Cart, “Ships from” and “Sold by”. For e.l.f. Cosmetics you want Amazon.com.
- If another name is there, open “Other sellers on Amazon”. Amazon.com or the brand sometimes sells the same listing one row down, at the same price or close to it.
What e.l.f. Cosmetics stands in for
e.l.f. Cosmetics Glow Reviver Lip Oil – Pink Quartz
for Dior Addict Lip Glow Oil
$9 against $42, 83% less per ounce ($35.02 / fl oz versus $207.01 / fl oz).
Same sheer, high-shine tinted oil worn alone or over lipstick, on a base of apricot, avocado, jojoba and pomegranate oils.
What it does worse: It has a minty scent and cooling tingle Dior's cherry-oil formula does not, and the color stays as it goes on rather than shifting with lip chemistry.
e.l.f. Cosmetics Lock On Liner and Brow Cream – Medium Brown
for Anastasia Beverly Hills DIPBROW Pomade
$6 against $25, 83% less per ounce ($30.93 / oz versus $177.18 / oz).
The same cream in a pot and nearly the same formula: isododecane and volatile silicones that evaporate so it sets, trimethylsiloxysilicate and polyethylene for the hold, and ceresin, the refined form of the ozokerite wax in Dipbrow.
What it does worse: The gap is shades, a handful of browns and one blonde against Dipbrow's long range, so very light, red or grey brows are harder to match.
e.l.f. Cosmetics Primer-Infused Bronzer
for Charlotte Tilbury Airbrush Matte Bronzer
$7 against $59, 81% less per ounce ($19.84 / oz versus $104.54 / oz).
Same kind of powder: talc with dimethicone, nylon-12 and silica, pressed to a soft, shimmer-free matte that blends without patches.
What it does worse: Charlotte Tilbury adds mica and methyl methacrylate crosspolymer for a more blurred finish, while e.l.f. adds boron nitride, jojoba oil and shea butter, the primer in its name.
e.l.f. Cosmetics Wow Brow
for Benefit Cosmetics Gimme Brow+ Volumizing Fiber Gel
$6 against $26, 80% less per ounce ($48.60 / oz versus $245.70 / oz).
Also a fiber gel with a tiny brush.
What it does worse: It adds a bit less volume but holds as well.
e.l.f. Cosmetics Halo Glow Soft Focus Setting Powder
for Hourglass Ambient Lighting Finishing Powder
$8 against $58, 80% less per ounce ($33.35 / oz versus $164.43 / oz).
Both are finishing powders meant to soften texture while leaving the skin lit rather than matte.
What it does worse: e.l.f.'s is loose and lightly luminous, so it blurs less firmly than a pressed powder and travels worse in a bag.
Questions
Is e.l.f. Cosmetics on Amazon real?
Yes: Amazon.com sells it itself. Amazon.com is the seller on all 19 e.l.f. Cosmetics products we track, not a marketplace seller, so the order comes out of Amazon's own stock.
Does e.l.f. Cosmetics have an official store on Amazon?
None of the 19 e.l.f. Cosmetics listings we track is sold under the brand's own name: Amazon.com sells all of them itself.









