Sol de Janeiro Bum Bum Firmeza Body Oil dupe

Palmer's Brazilian Coco Firming Body Oil at about $8.75. Both oils carry coconut oil, guaraná, açaí oil, squalane and vitamin E, and both are sold to firm the bum, bust and thighs; Palmer's adds caffeine and coffee seed oil for the same claim.

Bum Bum Firmeza Body Oil costs about $52 for 100 ml, or $15.38 / fl oz. Palmer's Brazilian Coco Firming Body Oil works out at $1.35 / fl oz, roughly 91% less per ounce.

Bum Bum Firmeza Body Oil costs about $52 for 100 ml, about 11.4 times as much per ounce as Palmer's Brazilian Coco Firming Body Oil. The trade-off with Palmer's: Soybean oil leads Palmer's list where Firmeza is mostly coconut oil, so it feels heavier, there are no plankton, muirapuama or jabuticaba extracts, and it smells of coconut rather than Cheirosa '62. If that doesn't matter to you, the original isn't worth the extra $47.

Not by our rules. A safflower-oil and isododecane dry oil that shares only guaraná with Firmeza's coconut-oil base; no squalane or açaí. Checked 12 October 2026.

Not by our rules. It smells like the Bum Bum line, but it is a safflower-oil and isododecane dry oil with guaraná last; Firmeza is coconut oil with squalane and açaí. Checked 12 October 2026.