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Is NatureWell on Amazon real?

Yes: NatureWell sells it through its own store. NatureWell sells on Amazon itself, as “AX Beauty Brands”, and that store holds the offer on all 4 NatureWell products we track.

Checked Oct 12, 2026, 10:20 AM ET. We read the seller of every listing again every 8 hours. See every brand we track

Who sells each NatureWell product on Amazon

Amazon prices as of Oct 12, 2026, 10:20 AM ET, subject to change: the price on Amazon at checkout is the one that applies. Retail price checked 25 September 2026. The seller shown is the one in the buy box, the offer Add to Cart buys.

Why NatureWell can cost less on Amazon

Amazon has 1 of these marked down right now: the Cheeky Firming & Cleansing Body Wash is $11.99 instead of its list price of $14.99. The markdown is Amazon's own, on an offer from the brand's store, not a reseller undercutting it.

How to check who sells NatureWell on Amazon

  1. Browsing from outside the US, set a US delivery address first; any ZIP will do, 10001 works. Without one Amazon fills the buy box with import and reseller offers. That is how Charlotte Tilbury, Dyson and Clinique once looked unstocked to us, when Amazon.com sold all three.
  2. Read the two lines beside Add to Cart, “Ships from” and “Sold by”. For NatureWell you want NatureWell's own store (“AX Beauty Brands”).
  3. If another name is there, open “Other sellers on Amazon”. Amazon.com or the brand sometimes sells the same listing one row down, at the same price or close to it.

What NatureWell stands in for

  1. NatureWell Ultra-Rich Firming & Tightening Cheeky Body Cream

    for Sol de Janeiro Brazilian Bum Bum Cream

    $13.25vs $48−77% per oz

    $1.33 / oz against $5.91 / fl oz. Both list Cupuaçu butter and Coconut oil.

    Its list holds the whole Bum Bum set, guaraná, cupuaçu butter, coconut oil, Brazil nut oil and açaí, and NatureWell sells its scent as pistachio cream, almond blossom and salted caramel, the notes of Cheirosa '62.

    What it does worse: Açaí comes as an extract rather than an oil, there is no hyaluronic acid, squalane or shimmer, and it adds caffeine on its own.

    Buy the dupeFull comparison

  2. NatureWell Blissy Ultra-Moisturizing Whipped Body Cream

    for Sol de Janeiro Delícia Drench Body Butter

    $15.99vs $48−76% per oz

    $1.33 / oz against $5.91 / fl oz.

    Both rest on shea butter, coconut oil, a lactobacillus ferment and an Amazonian butter, murumuru here, bacuri and cupuaçu in Delícia Drench, and NatureWell's listing describes its vanilla orchid and sandalwood scent in nearly the words Sol de Janeiro uses for Cheirosa '59.

    What it does worse: Shea comes after cetyl alcohol and triglyceride, so it is a whipped cream rather than a dense butter, with no hyaluronic acid, squalane or bacuri butter, and no violet or plum in the scent.

    Buy the dupeFull comparison

  3. NatureWell Bouncy Plumping & Moisturizing Body Wash

    for Sol de Janeiro Beija Flor Body Wash

    $9.59vs $26−63% per oz

    $0.74 / fl oz against $2 / fl oz.

    Both lists share sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, glycol distearate, glycerin, squalane and cacay seed oil, the oil the Beija Flor line is built on, and both smell of dragon fruit and lychee.

    What it does worse: There is no hibiscus extract, the betaine-led base lathers less, and tuberose and amber stand in for the jasmine and ocean air of Cheirosa '68.

    Buy the dupeFull comparison

  4. NatureWell Cheeky Firming & Cleansing Body Wash

    for Sol de Janeiro Brazilian Play Moisturizing Body Wash

    $11.99 $14.99vs $58−46% per oz

    $0.92 / fl oz against $1.72 / fl oz.

    Both are sulfate-free isethionate-and-betaine washes with a pearly finish and coconut oil, açaí oil and cupuaçu butter, scented with pistachio, almond, coconut and salted caramel.

    What it does worse: NatureWell lists the isethionate after the betaine, so it lathers less, and it comes only in 13 oz against Sol de Janeiro's liter bottle.

    Buy the dupeFull comparison

All NatureWell pairs

Questions

Is NatureWell on Amazon real?

Yes: NatureWell sells it through its own store. NatureWell sells on Amazon itself, as “AX Beauty Brands”, and that store holds the offer on all 4 NatureWell products we track.

Does NatureWell have an official store on Amazon?

Yes: “AX Beauty Brands” is NatureWell's own storefront on Amazon, and it holds the offer on 3 of the 4 listings we track.

Why is NatureWell cheaper on Amazon?

Amazon marks some of it down. 1 of the NatureWell products it or the brand sells is reduced today; the biggest cut is 20% on the Cheeky Firming & Cleansing Body Wash, $11.99 against a list price of $14.99.