Is Maybelline on Amazon real?
Yes: Amazon.com sells it itself. Amazon.com is the seller on all 8 Maybelline products we track, not a marketplace seller, so the order comes out of Amazon's own stock.
Who sells each Maybelline product on Amazon
- Lifter Plump Plumping Lip Gloss
Sold by Amazon.com
$10.99Buy on Amazon
- Lash Sensational Sky High Mascara
Sold by Amazon.com
$10.82 $13.99Buy on Amazon
- Lash Sensational Sky Tubes Tubing Mascara
Sold by Amazon.com
$10.82 $13.99Buy on Amazon
- Lifter Gloss
Sold by Amazon.com
$9.96 $12.99Buy on Amazon
- Dream Radiant Liquid Medium Coverage Hydrating Makeup
Sold by Amazon.com
$9.93Buy on Amazon
- Instant Age Rewind Eraser Concealer
Sold by Amazon.com
$9.82 $12.99Buy on Amazon
- Fit Me Loose Setting Powder
Sold by Hopessf, a third party; Amazon.com also sells it
- Baby Skin Instant Pore Eraser Primer
Sold by Amazon.com
$6.05 $6.99Buy on Amazon
Why Maybelline can cost less on Amazon
Amazon has 5 of these marked down right now, the most by 24%: the Instant Age Rewind Eraser Concealer is $9.82 instead of its list price of $12.99. The markdown is Amazon's own, on an offer from Amazon.com, not a reseller undercutting it.
How to check who sells Maybelline on Amazon
- Browsing from outside the US, set a US delivery address first; any ZIP will do, 10001 works. Without one Amazon fills the buy box with import and reseller offers. That is how Charlotte Tilbury, Dyson and Clinique once looked unstocked to us, when Amazon.com sold all three.
- Read the two lines beside Add to Cart, “Ships from” and “Sold by”. For Maybelline you want Amazon.com.
- If another name is there, open “Other sellers on Amazon”. Amazon.com or the brand sometimes sells the same listing one row down, at the same price or close to it.
What Maybelline stands in for
Maybelline Dream Radiant Liquid Medium Coverage Hydrating Makeup
for Charlotte Tilbury Beautiful Skin Medium Coverage Hydrating Foundation
$9.93 against $52, 81% less per ounce ($9.79 / fl oz versus $51.26 / fl oz).
The same brief and the same build: a medium-coverage hydrating foundation made as a water-in-silicone emulsion, with glycerin, cetyl PEG/PPG-10/1 dimethicone, polyglyceryl-4 isostearate, disteardimonium hectorite and sodium chloride on both labels.
What it does worse: Charlotte Tilbury adds apple fruit water and mica for its glow, while Maybelline uses volatile silicones that set faster and adds shea butter, collagen and hyaluronic acid; match the shade on each brand's own chart, since the ranges differ.
Maybelline Lifter Plump Plumping Lip Gloss
for Too Faced Lip Injection Extreme Lip Plumper
$10.99 against $28.05, 71% less per ounce ($60.19 / fl oz versus $198.80 / oz). Both list Palmitoyl oligopeptide.
Same tingle from the same source: both plump with chili (capsicum frutescens) and carry a palmitoyl oligopeptide, Maybelline's as its 5% Maxi-Lip complex.
What it does worse: Too Faced adds benzyl nicotinate, which makes the sting stronger and the flush more visible, in a mineral-oil base with avocado and jojoba oils, while Lifter Plump is a polybutene gloss in tinted shades.
Maybelline Fit Me Loose Setting Powder
for Laura Mercier Translucent Loose Setting Powder
$9 against $43, 70% less per ounce ($12.76 / oz versus $42.04 / oz).
Loose, finely milled powder doing the same job: hold foundation down and keep shine off the T-zone without a gray cast on camera.
What it does worse: It is tinted rather than translucent, so the shade has to be matched, and the sifter is coarser than Laura Mercier's.
Maybelline Instant Age Rewind Eraser Concealer
for NARS Radiant Creamy Concealer
$9.82 against $32, 69% less per ounce ($48.40 / fl oz versus $157.73 / fl oz).
The same medium, radiant-finish coverage under the eye, dispensed onto a sponge tip instead of a doe-foot.
What it does worse: The formula is thinner and wants a second pass for full pigment, and the shade range thins out at the deepest end where NARS's does not.
Maybelline Baby Skin Instant Pore Eraser Primer
for Smashbox Photo Finish Smooth & Blur Primer
$6.05 against $46.75, 68% less per ounce ($8.95 / fl oz versus $27.65 / fl oz).
Same silicone recipe: dimethicone and dimethicone crosspolymer with silica, which fill pores and fine lines and leave a velvety base for foundation.
What it does worse: Smashbox adds vitamins A and E with grape seed and kola nut extracts in a more fluid texture, while Maybelline is a thicker, pinkish balm with bitter cherry extract.
Questions
Is Maybelline on Amazon real?
Yes: Amazon.com sells it itself. Amazon.com is the seller on all 8 Maybelline products we track, not a marketplace seller, so the order comes out of Amazon's own stock.
Does Maybelline have an official store on Amazon?
None of the 8 Maybelline listings we track is sold under the brand's own name: Amazon.com sells all of them itself.
Why is Maybelline cheaper on Amazon?
Amazon marks some of it down. 5 of the Maybelline products it or the brand sells are reduced today; the biggest cut is 24% on the Instant Age Rewind Eraser Concealer, $9.82 against a list price of $12.99.









