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L'Oréal ParisVoluminous Panorama Mascara

Instead of Lancôme Lash Idôle, $30Mascara

#6 in Mascara on Amazon

$12.97 $15.99

You save $3.02 (19%) off the list price

or save up to 23% more with Subscribe & Save on Amazon

Color: Blackest Black, $12.97

6 shades sold by Amazon or the brand

Size 9.7 ml, $39.54 / fl oz

Sold by Amazon.com. Amazon's shipping and returns apply. Who sells L'Oréal Paris on Amazon

Amazon price as of Sep 29, 2026, 2:11 PM ET, subject to change: the price on Amazon at checkout is the one that applies. We may earn a commission; the price you pay is the same.

Lancôme Lash Idôle

The luxury original: Lancôme Lash Idôle, $30

What matches: One formula from one group, L'Oréal, which owns Lancôme: the first fifteen ingredients of both are the same fifteen in the same order, water, propylene glycol, the styrene/acrylates/ammonium methacrylate and polyurethane-35 film formers, beeswax, synthetic fluorphlogopite, glyceryl stearate, cetyl alcohol, PEG-200 glyceryl stearate, the dimer dilinoleate copolymer, carnauba, stearic and palmitic acids, ethylene/VA copolymer and alcohol.

What it does worse: Lancôme adds white tea extract and puts it on a curved wand of 250 micro-bristles that lifts; L'Oréal adds rayon fibers and bamboo extract on a multi-level brush that fans lashes out rather than up.

See the full comparison

About the Product

What it is: Lengthening, volumizing mascara on a multi-level bristle brush that fans lashes corner to corner; smudge-, clump- and flake-resistant, ophthalmologist tested. 0.33 fl oz.

What Else You Need to Know:

  • Fanned out lashes: See corner to corner panoramic lash volume with our Voluminous Panorama Mascara! Our lightweight and long-lasting lengthening mascara formula creates lashes that are so fanned out for eyes that look up to 1.4x bigger
  • Multi-level bristle brush: Our Panorama Mascara volume and length brush easily grabs each lash from inner to outer corner for even application from root to tip. 5% stretchflex complex formula wraps each lash with flexible, defined, lash by lash volume
  • Longwear formula: Our volumizing mascara is smudge resistant, clump resistant and flake resistant with up to 24 hour wear. Ophthalmologist tested. Suitable eye makeup for sensitive eyes and contact lens wearers. Easy to remove make up formula
  • L'oreal paris beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

From the Amazon listing.

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Alternatives

The luxury original, and other products that do the same job

$12.97 $15.99

$39.54 / fl oz