$41.99 $65.99
Instead of Drybar Double Shot, $131.75
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Color Extend Magnetics Shampoo costs about $31 for 300 ml ($3.06 / fl oz). The dupe below is L'Oréal Paris EverPure Sulfate Free Frizz Defy Shampoo at $9.99, about 61% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.
Sulfate-free shampoo for color-treated hair with soy protein, arginine and what Redken calls amino-ions, on a mild isethionate and sulfosuccinate base. 10.1 fl oz.
Cost per fl oz
L'Oréal Paris EverPure Sulfate Free Frizz Defy Shampoo: the first 9 ingredients are the same, in the same order. Both ingredient lists, side by side
L'Oréal Paris EverPure Sulfate Free Frizz Defy Shampoo at about $9.99. One base, both from L'Oréal: the first nine ingredients match in order, the mild sulfate-free blend of coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate and sodium lauroyl sarcosinate with glycol distearate, salt and decyl glucoside, and 30 of the 35 on L'Oréal's label are on Redken's.
Color Extend Magnetics Shampoo costs about $31 for 300 ml, or $3.06 / fl oz. L'Oréal Paris EverPure Sulfate Free Frizz Defy Shampoo works out at $1.18 / fl oz, roughly 61% less per ounce.
Redken adds arginine, serine, glutamic acid and soy protein, the amino acids it credits with sealing color in, where L'Oréal adds marula and rosemary oils.
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