Pureology Strength Cure Shampoo dupe

−66%per oz

Pureology · $39L'Oréal Paris · $9.97 $10.99

Shared: The same sulfate-free cleansing system from the same group, L'Oréal: sodium cocoyl isethionate, disodium laureth sulfosuccinate, sodium lauryl sulfoacetate and sodium lauroyl sarcosinate with decyl glucoside and coco-betaine, and the same glycol distearate, PPG-5-ceteth-20, polyquaternium-10, amodimethicone, PEG-55 propylene glycol oleate and carbomer further down.
The trade-off: Pureology adds olive and camelina oils, arginine, a ceramide and linseed oil and lists the cleansers in another order, while L'Oréal adds cocamidopropyl betaine, citric acid and aloe.
Sizes: 266 ml against 200 ml

Strength Cure Shampoo costs about $39 for 266 ml ($4.34 / fl oz). The dupe below is L'Oréal Paris Sulfate Free Bond Repair+ Shampoo at $9.97 $10.99, about 66% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.

Sulfate-free repair shampoo for damaged, color-treated hair, with olive and camelina oils and arginine; the first step of Pureology's Strength Cure system. 9 fl oz.

Amazon prices as of Sep 28, 2026, 9:06 PM ET, subject to change: the price on Amazon at checkout is the one that applies.

9% off#43 in Hair Shampoo on Amazon

Buy the $9.97 dupe See the original

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The dupe, side by side

The original

Pureology

Strength Cure Shampoo

$39

$4.34 / fl oz

The dupe

L'Oréal Paris

Sulfate Free Bond Repair+ Shampoo

$9.97 $10.99

$1.47 / fl oz

Cost per fl oz

Original$4.34 / fl oz

Dupe$1.47 / fl oz

$29.03 less at checkout than the original.

Key ingredients: Original · PureologyOlive oil, Arginine; Dupe · L'Oréal ParisCitric acid, Amino acids

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Questions

What is the best dupe for Pureology Strength Cure Shampoo?

L'Oréal Paris Sulfate Free Bond Repair+ Shampoo at about $9.97. The same sulfate-free cleansing system from the same group, L'Oréal: sodium cocoyl isethionate, disodium laureth sulfosuccinate, sodium lauryl sulfoacetate and sodium lauroyl sarcosinate with decyl glucoside and coco-betaine, and the same glycol distearate, PPG-5-ceteth-20, polyquaternium-10, amodimethicone, PEG-55 propylene glycol oleate and carbomer further down.

How much cheaper is L'Oréal Paris Sulfate Free Bond Repair+ Shampoo than Strength Cure Shampoo?

Strength Cure Shampoo costs about $39 for 266 ml, or $4.34 / fl oz. L'Oréal Paris Sulfate Free Bond Repair+ Shampoo works out at $1.47 / fl oz, roughly 66% less per ounce.

What does L'Oréal Paris Sulfate Free Bond Repair+ Shampoo do worse than Strength Cure Shampoo?

Pureology adds olive and camelina oils, arginine, a ceramide and linseed oil and lists the cleansers in another order, while L'Oréal adds cocamidopropyl betaine, citric acid and aloe.