Pureology Hydrate Shampoo dupe

L'Oréal Paris EverPure Sulfate Free Deep Nourish Shampoo

−75%per oz

Pureology · $39L'Oréal Paris · $9.12

Shared: Nearly the same cleansing system, from Pureology's own parent company: sodium cocoyl isethionate, disodium laureth sulfosuccinate, sodium lauryl sulfoacetate and sodium lauroyl sarcosinate, with decyl glucoside, polyquaternium-10 and amodimethicone.
The trade-off: Pureology adds wheat and soy proteins, green tea and aloe, while L'Oréal adds apricot kernel, camelina and grape seed oils with rosemary.
Sizes: 266 ml against 251 ml

Hydrate Shampoo costs about $39 for 266 ml ($4.34 / fl oz). The dupe below is L'Oréal Paris EverPure Sulfate Free Deep Nourish Shampoo at $9.12, about 75% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.

Sulfate-free shampoo for dry, color-treated hair: gentle isethionate, sulfosuccinate and sarcosinate cleansers with amodimethicone to smooth, plus wheat and soy proteins and green tea extract.

Amazon prices as of Sep 28, 2026, 1:12 AM ET, subject to change: the price on Amazon at checkout is the one that applies.

Buy the $9.12 dupe See the original

The dupe, side by side

The original

Pureology

Hydrate Shampoo

$39

$4.34 / fl oz

Cost per fl oz

Pureology$4.34 / fl oz

L'Oréal Paris$1.07 / fl oz

$29.88 less at checkout than the original.

Size: Original · Pureology266 ml; Dupe · L'Oréal Paris251 ml

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Questions

What is the best dupe for Pureology Hydrate Shampoo?

L'Oréal Paris EverPure Sulfate Free Deep Nourish Shampoo at about $9.12. Nearly the same cleansing system, from Pureology's own parent company: sodium cocoyl isethionate, disodium laureth sulfosuccinate, sodium lauryl sulfoacetate and sodium lauroyl sarcosinate, with decyl glucoside, polyquaternium-10 and amodimethicone.

How much cheaper is L'Oréal Paris EverPure Sulfate Free Deep Nourish Shampoo than Hydrate Shampoo?

Hydrate Shampoo costs about $39 for 266 ml, or $4.34 / fl oz. L'Oréal Paris EverPure Sulfate Free Deep Nourish Shampoo works out at $1.07 / fl oz, roughly 75% less per ounce.

What does L'Oréal Paris EverPure Sulfate Free Deep Nourish Shampoo do worse than Hydrate Shampoo?

Pureology adds wheat and soy proteins, green tea and aloe, while L'Oréal adds apricot kernel, camelina and grape seed oils with rosemary.