−48%per oz

Drunk Elephant · $71.10Maelove · $39.90

Shared: Ascorbic acid, Ferulic acid, Vitamin E
The trade-off: Drunk Elephant ships it as a powder and a liquid you mix yourself, so it keeps longer, and adds licorice, amla and marula oil, while Maelove comes ready-mixed with aloe and wants using up faster once opened.
Sizes: 28 ml against 30 ml

Drunk Elephant C-Firma Fresh Day Serum dupe

C-Firma Fresh Day Serum costs about $71.10 for 28 ml ($75.10 / fl oz). The closest match below is Maelove Glow Maker Vitamin C Serum at $39.90, about 48% less per ounce. Each pair is compared on format, finish and key ingredients, including what the dupe doesn't do.

Vitamin C day serum with 15% L-ascorbic acid, ferulic acid and vitamin E, mixed fresh from a powder and a liquid; plus licorice, amla and pumpkin ferment.

Original: $71.10
Cheapest dupe: $39.90
You save: 48%

Amazon prices as of Sep 25, 2026, 8:40 PM ET, subject to change: the price on Amazon at checkout is the one that applies.

Buy the $39.90 dupe See the original

The dupe, side by side

The original

Drunk Elephant

C-Firma Fresh Day Serum

$71.10

$75.10 / fl oz

−48%per oz

Cost per fl oz

Drunk Elephant$75.10 / fl oz

Maelove$39.33 / fl oz

$31.20 less at checkout than the original.

Size: Original · Drunk Elephant28 ml; Dupe · Maelove30 ml
Key ingredients: Original · Drunk ElephantAscorbic acid, Ferulic acid, Vitamin E; Dupe · MaeloveAscorbic acid, Ferulic acid, Vitamin E

What matches

The classic vitamin C trio in both: 15% L-ascorbic acid with vitamin E and ferulic acid, plus sodium hyaluronate.

What the dupe does worse

Drunk Elephant ships it as a powder and a liquid you mix yourself, so it keeps longer, and adds licorice, amla and marula oil, while Maelove comes ready-mixed with aloe and wants using up faster once opened.

Buy the original Buy the dupe

Questions

What is the best dupe for Drunk Elephant C-Firma Fresh Day Serum?

Maelove Glow Maker Vitamin C Serum at about $39.90. The classic vitamin C trio in both: 15% L-ascorbic acid with vitamin E and ferulic acid, plus sodium hyaluronate.

How much cheaper is Maelove Glow Maker Vitamin C Serum than C-Firma Fresh Day Serum?

C-Firma Fresh Day Serum costs about $71.10 for 28 ml, or $75.10 / fl oz. Maelove Glow Maker Vitamin C Serum works out at $39.33 / fl oz, roughly 48% less per ounce.

What does Maelove Glow Maker Vitamin C Serum do worse than C-Firma Fresh Day Serum?